{"id":7879,"date":"2025-09-17T09:00:00","date_gmt":"2025-09-17T09:00:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=7879"},"modified":"2025-12-02T18:11:40","modified_gmt":"2025-12-02T18:11:40","slug":"cmi-media-group-establishes-strategic-global-hub-in-paris-expanding-reach-and-deepening-local-expertise-in-key-markets","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/cmi-media-group-establishes-strategic-global-hub-in-paris-expanding-reach-and-deepening-local-expertise-in-key-markets\/","title":{"rendered":"CMI Media Group Establishes Strategic Global Hub in Paris, Expanding Reach and Deepening Local Expertise in Key Markets"},"content":{"rendered":"\n

LONDON \u2013 <\/strong>CMI Media Group, the industry\u2019s leading media agency dedicated to healthcare, today announced a significant acceleration of its global expansion strategy with the opening of a new office in Paris, France, and the appointment of Aur\u00e9lie Rizzo as Director, Global. This strategic move further solidifies CMI Media Group\u2019s commitment to providing unparalleled global reach and localized expertise, driving superior business results for pharmaceutical and life sciences clients across Europe and beyond. <\/p>\n\n\n\n

Since launching its first OUS office in London in 2023, CMI Media Group has swiftly expanded its international footprint, now servicing clients in over 100 countries. The new Paris office, coupled with Ms. Rizzo\u2019s leadership, marks a pivotal step in enhancing the agency\u2019s ability to operate on a truly global scale. This expansion into a vital new market establishes Paris as a key global hub, allowing CMI Media Group to provide \u00ab\u00a0boots on the ground\u00a0\u00bb expertise and cater to the unique cultural and behavioral drivers of healthcare engagement in France and other critical regions. <\/p>\n\n\n\n

\u00ab\u00a0The opening of our Paris office and the addition of Aur\u00e9lie Rizzo to our team underscore our dedication to meeting the evolving needs of our global clients with precision and local relevance,\u00a0\u00bb said Justin Freid, Chief Innovation Officer, CMI Media Group. \u00ab\u00a0Clients across Europe and globally are increasingly combining programmatic with first-party data and require partners who can consult on the necessary technology and arising opportunities. France, in particular, represents a unique and highly regulated marketplace where understanding local culture and patient behavior goes far beyond language. Aur\u00e9lie\u2019s deep experience in the European market and her proven ability to build and optimize agency operations will be instrumental in delivering integrated, strategically sound media solutions that resonate locally while aligning with global brand goals.\u00a0\u00bb <\/p>\n\n\n\n

Aur\u00e9lie Rizzo brings over 13 years of extensive experience in client delivery, project management, and medical communications within the pharmaceutical sector. As Director, Global, she will be responsible for leading the development of CMI Media Group\u2019s French-language media capabilities, identifying and fostering relationships with key local suppliers, and ensuring seamless integration of global and local media strategies. Her expertise will be crucial in navigating regional pharmaceutical advertising regulations and building a robust team to support current and new clients in the region and globally. <\/p>\n\n\n\n

Further showcasing their expertise and dedication to global markets, CMI Media Group is hosting Agility Berlin: Transformative Thinking, Rx Precision in Healthcare Marketing<\/a>, an event on 16 October at The Spielfeld in Berlin, Germany. The invitation-only event will explore how to navigate the rapidly evolving healthcare climate and how we can prioritize patient-centric experiences that deliver impact, with learnings and comparisons across the globe.  <\/p>\n\n\n\n

\u00ab\u00a0From our vantage point in London, we’ve seen firsthand the increasing demand for sophisticated, localized healthcare media strategies across various markets,\u00a0\u00bb said Matt Durham, VP, Global, CMI Media Group. \u00ab\u00a0With this expansion, we can now deliver even more precise, culturally relevant campaigns, directly addressing the unique needs of our clients in France, across the continent, and as part of their broader global initiatives. Having a dedicated presence in Paris allows us to truly understand and cater to the distinct nuances of the French market, ensuring our strategies are not just translated, but truly localized for maximum impact.\u00a0\u00bb <\/p>\n\n\n\n

CMI Media Group\u2019s differentiating service offerings, now further strengthened by this expansion, include: <\/p>\n\n\n\n