{"id":7893,"date":"2025-05-23T10:29:00","date_gmt":"2025-05-23T10:29:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=7893"},"modified":"2025-12-02T18:23:18","modified_gmt":"2025-12-02T18:23:18","slug":"digiday-danone-takes-cues-from-pharma-marketing-as-glp-1-changes-american-appetites","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/digiday-danone-takes-cues-from-pharma-marketing-as-glp-1-changes-american-appetites\/","title":{"rendered":"Digiday – Danone Takes Cues From Pharma Marketing as GLP-1 Changes American Appetites"},"content":{"rendered":"\n

Regulations in pharma marketing pose challenges to creativity, but a new Digiday article points out that industries outside of pharma are taking a page from the healthcare marketer\u2019s notebook. No one knows how to engage HCPs and patients better than pharma, so brands looking to connect with those audiences are experimenting with Point of Care and other marketing tactics that aren\u2019t usually on their radars. Carly Kuper, SVP, Public Relations & Corporate Communications, and Ari Wexler, Group SVP, Engagement Strategy, share how influencer marketing has been around long before social media, and how playing by healthcare marketing’s \u00ab\u00a0highly restricted\u00a0\u00bb rules can be for the better. Read the full article here<\/a>.<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[],"class_list":["post-7893","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage"],"acf":[],"yoast_head":"\nDigiday - Danone Takes Cues From Pharma Marketing as GLP-1 Changes American Appetites - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/digiday-danone-takes-cues-from-pharma-marketing-as-glp-1-changes-american-appetites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digiday - Danone Takes Cues From Pharma Marketing as GLP-1 Changes American Appetites - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Regulations in pharma marketing pose challenges to creativity, but a new Digiday article points out that industries outside of pharma are taking a page from the healthcare marketer\u2019s notebook. No one knows how to engage HCPs and patients better than pharma, so brands looking to connect with those audiences are experimenting with Point of Care... 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