{"id":7901,"date":"2025-02-14T09:42:00","date_gmt":"2025-02-14T09:42:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=7901"},"modified":"2025-12-02T18:30:22","modified_gmt":"2025-12-02T18:30:22","slug":"digiday-why-tiktoks-loss-might-be-instagrams-gain-as-reels-grows-in-content-and-audience","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/digiday-why-tiktoks-loss-might-be-instagrams-gain-as-reels-grows-in-content-and-audience\/","title":{"rendered":"Digiday &#8211; Why TikTok\u2019s Loss Might Be Instagram\u2019s Gain as Reels Grows in Content and Audience"},"content":{"rendered":"\n<p>As the TikTok continues to be in flux, we\u2019ve helped clients explore the \u201cwhat ifs.\u201d In this <a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Furldefense.com%2Fv3%2F__https%3A%2F%2Fdigiday.com%2Fmarketing%2Fwhy-tiktoks-loss-might-be-instagrams-gain-as-reels-grows-in-content-and-audience%2F__%3B!!H_q-o1I4kFo!ngfudkohSSnGP4d1FGFUIcCcqlPGqxFVjZ4xTeeUUO_F7wZEqqMTpIlWwGPss6-dJH_letlmEXMeS2WIiOkGXfs%24&amp;data=05%7C02%7Csyung%40cmimediagroup.com%7Ca1fc4cbdab6a48ca39b108dd4ce76f47%7C8f361bbf74524793ad43c1a24d6c5476%7C0%7C0%7C638751279072921058%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=a68k3TbXta525nYfhFzk4yaT0v2EL0snLcz3nlpirOY%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">new Digiday article<\/a>, Hannah Fritzenkotter, Director, Paid Social and Alexandra Gilson, SVP, Paid Social share some behind the scenes.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[137],"class_list":["post-7901","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage","resource_topics-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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