{"id":7947,"date":"2025-04-14T11:53:00","date_gmt":"2025-04-14T11:53:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=7947"},"modified":"2025-12-02T20:00:28","modified_gmt":"2025-12-02T20:00:28","slug":"innovid-top-pharma-brand-taps-innovids-pharma-playbook-strategies-to-exceed-performance-benchmarks","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/innovid-top-pharma-brand-taps-innovids-pharma-playbook-strategies-to-exceed-performance-benchmarks\/","title":{"rendered":"Innovid &#8211; Top Pharma Brand Taps Innovid\u2019s Pharma Playbook Strategies To Exceed Performance Benchmarks"},"content":{"rendered":"\n<p>CMI Media Group aimed to prove video campaigns could drive both awareness and engagement for a leading pharma brand. Through Innovid&rsquo;s interactive video formats, CMI Media Group revitalized viewer experience, leveraged existing assets, and gained deeper insights into audience engagement. Read the full case study <a href=\"https:\/\/www.innovid.com\/resources\/case-studies\/top-pharma-brand-taps-innovids-pharma-playbook-strategies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">here<\/a>.<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[126],"class_list":["post-7947","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study","resource_topics-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovid - Top Pharma Brand Taps Innovid\u2019s Pharma Playbook Strategies To Exceed Performance Benchmarks - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/innovid-top-pharma-brand-taps-innovids-pharma-playbook-strategies-to-exceed-performance-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovid - Top Pharma Brand Taps Innovid\u2019s Pharma Playbook Strategies To Exceed Performance Benchmarks - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"CMI Media Group aimed to prove video campaigns could drive both awareness and engagement for a leading pharma brand. 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