{"id":8120,"date":"2025-09-18T09:30:00","date_gmt":"2025-09-18T09:30:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=8120"},"modified":"2025-12-09T23:29:45","modified_gmt":"2025-12-09T23:29:45","slug":"pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/","title":{"rendered":"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver"},"content":{"rendered":"\n

Julie Hurvitz Aliaga, EVP, Innovation, Content and Partnerships, shares her insights from the recent \u201cAgility: Hype to Hope to Health\u201d event which brought the reality of caregiving into sharp focus. Julie shares practical advice for healthcare marketers around the value of innovation, content and partnerships when speaking to both patients and their caregivers. Read the full article here<\/a>.<\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[140],"class_list":["post-8120","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage","resource_topics-consumer"],"acf":[],"yoast_head":"\nPharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Julie Hurvitz Aliaga, EVP, Innovation, Content and Partnerships, shares her insights from the recent \u201cAgility: Hype to Hope to Health\u201d event which brought the reality of caregiving into sharp focus. Julie shares practical advice for healthcare marketers around the value of innovation, content and partnerships when speaking to both patients and their caregivers. Read the... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/\" \/>\n<meta property=\"og:site_name\" content=\"CMI Media Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T23:29:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\\\/\",\"url\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\\\/\",\"name\":\"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver - CMI Media Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-09-18T09:30:00+00:00\",\"dateModified\":\"2025-12-09T23:29:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/\",\"name\":\"CMI Media Group\",\"description\":\"We are your Impact Multiplier\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver - CMI Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/","og_locale":"fr_FR","og_type":"article","og_title":"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver - CMI Media Group","og_description":"Julie Hurvitz Aliaga, EVP, Innovation, Content and Partnerships, shares her insights from the recent \u201cAgility: Hype to Hope to Health\u201d event which brought the reality of caregiving into sharp focus. Julie shares practical advice for healthcare marketers around the value of innovation, content and partnerships when speaking to both patients and their caregivers. Read the... Read More","og_url":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/","og_site_name":"CMI Media Group","article_modified_time":"2025-12-09T23:29:45+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/","url":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/","name":"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver - CMI Media Group","isPartOf":{"@id":"https:\/\/cmimediagroup.com\/fr\/#website"},"datePublished":"2025-09-18T09:30:00+00:00","dateModified":"2025-12-09T23:29:45+00:00","breadcrumb":{"@id":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/cmimediagroup.com\/fr\/resources\/pharmiweb-the-unsung-heroes-why-healthcare-marketing-must-embrace-the-rise-of-the-caregiver\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cmimediagroup.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/cmimediagroup.com\/fr\/resources\/"},{"@type":"ListItem","position":3,"name":"PharmiWeb \u2013 The Unsung Heroes: Why Healthcare Marketing Must Embrace the Rise of the Caregiver"}]},{"@type":"WebSite","@id":"https:\/\/cmimediagroup.com\/fr\/#website","url":"https:\/\/cmimediagroup.com\/fr\/","name":"CMI Media Group","description":"We are your Impact Multiplier","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cmimediagroup.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"}]}},"_links":{"self":[{"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/cpt_resources\/8120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/cpt_resources"}],"about":[{"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/types\/cpt_resources"}],"author":[{"embeddable":true,"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/users\/51"}],"replies":[{"embeddable":true,"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/comments?post=8120"}],"version-history":[{"count":1,"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/cpt_resources\/8120\/revisions"}],"predecessor-version":[{"id":8121,"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/cpt_resources\/8120\/revisions\/8121"}],"wp:attachment":[{"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/media?parent=8120"}],"wp:term":[{"taxonomy":"resource_categories","embeddable":true,"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/resource_categories?post=8120"},{"taxonomy":"resource_topics","embeddable":true,"href":"https:\/\/cmimediagroup.com\/fr\/wp-json\/wp\/v2\/resource_topics?post=8120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}