{"id":8544,"date":"2024-01-23T08:18:00","date_gmt":"2024-01-23T08:18:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=8544"},"modified":"2025-12-11T17:06:12","modified_gmt":"2025-12-11T17:06:12","slug":"building-a-viral-obesity-movement","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/building-a-viral-obesity-movement\/","title":{"rendered":"Building a Viral Obesity Movement"},"content":{"rendered":"\n<p>DTC Influencer Campaign Helps to Change Mindset of Millions<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Help address misconceptions and overcome stigmas around obesity, ultimately driving a change in mindset. <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Our Solve<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Working with influencer Queen Latifah, CMI Media Group targeted broad obesity and weight loss terms<\/li>\n\n\n\n<li>This campaign ran on TikTok, Reddit, Facebook, Instagram, and Twitter to reach a broader audience among many social channels\n<ul class=\"wp-block-list\">\n<li>Facebook + Instagram &#8211; highest reach<\/li>\n\n\n\n<li>TikTok 83% of users engaged with healthcare content<\/li>\n\n\n\n<li>Reddit has highly active community with over 300k comments<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Result<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Always-on presence using efficient broach reaching channels with a social-first targeting<\/li>\n\n\n\n<li>Targeted reach against qualified audiences who expressed interest in obesity and health-related topics, Queen Latifah fans, and look-alikes of those most highly engaged<\/li>\n\n\n\n<li>Campaign optimized based on engagement, in real time, to achieve mass awareness, eliminate underperforming ads, drive down CPMs<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[],"class_list":["post-8544","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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