{"id":8546,"date":"2024-07-11T08:18:00","date_gmt":"2024-07-11T08:18:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=8546"},"modified":"2025-12-11T17:18:02","modified_gmt":"2025-12-11T17:18:02","slug":"ai-identifies-adoption-patterns-new-segmentation-maximizes-impact-of-spend","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/ai-identifies-adoption-patterns-new-segmentation-maximizes-impact-of-spend\/","title":{"rendered":"AI identifies adoption patterns; new segmentation maximizes impact of spend"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Challenge:<\/h2>\n\n\n\n<p> Optimize media spend by efficiently targeting audience <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Our Solve:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyze at the account levels to differentiate purchaser vs low\/non purchasers<\/li>\n\n\n\n<li>Identify and segment adopting\/buying accounts and non-purchasing through machine learning<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Result:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Machine learning models analyzed product adoption based on HCP attributes (ex:market potential, sales force, demographics)<\/li>\n\n\n\n<li>+26% increase in spend to market writers from Loyalists and Dabblers<\/li>\n\n\n\n<li>+20% increase in HCP Non-Writers; more likely to adopt when reached <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"container-lazyload preview-lazyload container-youtube js-lazyload--not-loaded\"><a href=\"https:\/\/youtu.be\/O0-L_LQp2HQ\" class=\"lazy-load-youtube preview-lazyload preview-youtube\" data-video-title=\"CaseStudy AI 3\" title=\"Play video &quot;CaseStudy AI 3&quot;\">https:\/\/youtu.be\/O0-L_LQp2HQ<\/a><noscript>Video can&rsquo;t be loaded because JavaScript is disabled: <a href=\"https:\/\/youtu.be\/O0-L_LQp2HQ\" title=\"CaseStudy AI 3\">CaseStudy AI 3 (https:\/\/youtu.be\/O0-L_LQp2HQ)<\/a><\/noscript><\/div>\n<\/div><\/figure>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[],"class_list":["post-8546","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI identifies adoption patterns; new segmentation maximizes impact of spend - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/ai-identifies-adoption-patterns-new-segmentation-maximizes-impact-of-spend\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI identifies adoption patterns; new segmentation maximizes impact of spend - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Challenge: Optimize media spend by efficiently targeting audience Our Solve: Result:\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cmimediagroup.com\/fr\/resources\/ai-identifies-adoption-patterns-new-segmentation-maximizes-impact-of-spend\/\" \/>\n<meta property=\"og:site_name\" content=\"CMI Media Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T17:18:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/ai-identifies-adoption-patterns-new-segmentation-maximizes-impact-of-spend\\\/\",\"url\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/ai-identifies-adoption-patterns-new-segmentation-maximizes-impact-of-spend\\\/\",\"name\":\"AI identifies adoption patterns; 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