{"id":8550,"date":"2024-07-23T08:17:00","date_gmt":"2024-07-23T08:17:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=8550"},"modified":"2025-12-11T17:25:00","modified_gmt":"2025-12-11T17:25:00","slug":"using-media-to-grow-oncology-brand-creating-patient-and-hcp-concordance","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/using-media-to-grow-oncology-brand-creating-patient-and-hcp-concordance\/","title":{"rendered":"Using Media to Grow Oncology Brand Creating Patient and HCP Concordance"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Challenge:<\/h2>\n\n\n\n<p>Grow launch brand in a crowded market; generics dominating share<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">CMI Media Group Strategy:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Focus media efforts on HCPs as part of growth strategy with a focus on new patient starts and switches<\/li>\n\n\n\n<li>Encourage patients to become more influential in their treatment journey<\/li>\n\n\n\n<li>Orchestrate messaging consistent with segments, persuading HCPs to treat earlier&nbsp;&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">CMI Media Group Solutions:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Deep audience analysis revealed oncologists have a \u201clow urgency to treat\u201d mindset, while patients struggle to get active treatment.<\/li>\n\n\n\n<li>Determined <strong>HCP segments<\/strong>, delivered omnichannel sequential next-best action 3-part message strategy based on engagement<\/li>\n\n\n\n<li>Specific messages are delivered in a cadence to persuade them through the consideration process<\/li>\n\n\n\n<li>Most influential channels used in the journey required <strong>patients and caregivers<\/strong> to take a participatory role. Endemic channels, search, POC and online video drove patient awareness<\/li>\n\n\n\n<li>Built a network of patient influencers and disseminate education through advocacy partners<\/li>\n<\/ul>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[],"class_list":["post-8550","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Media to Grow Oncology Brand Creating Patient and HCP Concordance - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/using-media-to-grow-oncology-brand-creating-patient-and-hcp-concordance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Media to Grow Oncology Brand Creating Patient and HCP Concordance - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Challenge: Grow launch brand in a crowded market; 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