{"id":8681,"date":"2025-11-04T09:47:00","date_gmt":"2025-11-04T09:47:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=8681"},"modified":"2025-12-11T23:21:37","modified_gmt":"2025-12-11T23:21:37","slug":"solli-aaa-in-pharma-media-the-real-scores-that-matter","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/solli-aaa-in-pharma-media-the-real-scores-that-matter\/","title":{"rendered":"solli – AAA in Pharma Media: The Real Scores That Matter"},"content":{"rendered":"\n

Healthcare marketers are increasingly recognizing Access, Affordability, and Adherence (the \u00ab\u00a0three A’s\u00a0\u00bb) as the core metrics for true impact in pharma marketing. To achieve this, as Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group, highlights in\u00a0this new Solli article, we must embrace the whole patient journey through orchestrated omnichannel planning, embedding these critical outcomes into every stage of our media strategies. This shift ensures our campaigns move beyond mere communication to genuinely help patients reach, afford, and stay on their necessary treatments,\u00a0ultimately driving\u00a0better patient care and sustained value.\u00a0Read the full article here.<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[],"class_list":["post-8681","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage"],"acf":[],"yoast_head":"\nsolli - AAA in Pharma Media: The Real Scores That Matter - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/solli-aaa-in-pharma-media-the-real-scores-that-matter\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"solli - AAA in Pharma Media: The Real Scores That Matter - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Healthcare marketers are increasingly recognizing Access, Affordability, and Adherence (the \u00ab\u00a0three A’s\u00a0\u00bb) as the core metrics for true impact in pharma marketing. To achieve this, as Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group, highlights in\u00a0this new Solli article, we must embrace the whole patient journey through orchestrated omnichannel planning, embedding these... 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