{"id":8708,"date":"2025-10-13T10:15:00","date_gmt":"2025-10-13T10:15:00","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=8708"},"modified":"2025-12-11T23:38:50","modified_gmt":"2025-12-11T23:38:50","slug":"emarketer-digital-channels-dominate-how-healthcare-professionals-learn-about-treatments-and-drugs","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/emarketer-digital-channels-dominate-how-healthcare-professionals-learn-about-treatments-and-drugs\/","title":{"rendered":"eMarketer – Digital Channels Dominate how Healthcare Professionals Learn about Treatments and Drugs"},"content":{"rendered":"\n

HCP engagement tactics have continued to shift to digital,\u00a0supporting doctors\u2019 on-demand needs,\u00a0according to a\u00a0new eMarketer report\u00a0that cites CMI Media Group’s Media Vitals data.\u00a0For example, while\u00a0hands-on and\u00a0peer-based learning continues to be critical\u00a0for surgical procedures, an average of 42% of HCPs across specialties rated clinical education videos as important or\u00a0very important.\u00a0Read the full report here.<\/a><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[],"class_list":["post-8708","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage"],"acf":[],"yoast_head":"\neMarketer - Digital Channels Dominate how Healthcare Professionals Learn about Treatments and Drugs - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/emarketer-digital-channels-dominate-how-healthcare-professionals-learn-about-treatments-and-drugs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eMarketer - Digital Channels Dominate how Healthcare Professionals Learn about Treatments and Drugs - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"HCP engagement tactics have continued to shift to digital,\u00a0supporting doctors\u2019 on-demand needs,\u00a0according to a\u00a0new eMarketer report\u00a0that cites CMI Media Group’s Media Vitals data.\u00a0For example, while\u00a0hands-on and\u00a0peer-based learning continues to be critical\u00a0for surgical procedures, an average of 42% of HCPs across specialties rated clinical education videos as important or\u00a0very important.\u00a0Read the full report here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cmimediagroup.com\/fr\/resources\/emarketer-digital-channels-dominate-how-healthcare-professionals-learn-about-treatments-and-drugs\/\" \/>\n<meta property=\"og:site_name\" content=\"CMI Media Group\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T23:38:50+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/emarketer-digital-channels-dominate-how-healthcare-professionals-learn-about-treatments-and-drugs\\\/\",\"url\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/emarketer-digital-channels-dominate-how-healthcare-professionals-learn-about-treatments-and-drugs\\\/\",\"name\":\"eMarketer - 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