{"id":8912,"date":"2026-01-08T18:28:29","date_gmt":"2026-01-08T18:28:29","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=8912"},"modified":"2026-02-09T21:12:18","modified_gmt":"2026-02-09T21:12:18","slug":"to-reach-hcps-dont-try-to-be-everywhere-just-be-where-they-are","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/to-reach-hcps-dont-try-to-be-everywhere-just-be-where-they-are\/","title":{"rendered":"To reach HCPs, don\u2019t try to be everywhere. Just be where they are."},"content":{"rendered":"\n

This just in from Pharmaphorum \u2013 key takeaways from their recent\u00a0webinar\u00a0with Medscape that featured\u00a0CMI Media Group’s Chief Media and Innovation Officer, Justin Freid.\u00a0The\u00a0webinar\u00a0underscored that effectively engaging Healthcare Professionals (HCPs)\u00a0isn’t\u00a0about being\u00a0omnipresent, but\u00a0strategically meeting them where they are. As Justin highlighted, success hinges on recognizing HCPs as consumers with evolving media habits \u2013 from podcasts to social videos \u2013 and tailoring diverse, data-driven content to those specific touchpoints. He emphasized that an impactful omnichannel strategy moves beyond repetitive advertising, focusing instead on dynamic, relevant content based on a deep understanding of their behaviors, including prescribing patterns, to foster genuine engagement. View the article and\u00a0webinar\u00a0here<\/a>.\u00a0<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[138],"class_list":["post-8912","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage","resource_topics-hcp"],"acf":[],"yoast_head":"\nTo reach HCPs, don\u2019t try to be everywhere. Just be where they are. - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/to-reach-hcps-dont-try-to-be-everywhere-just-be-where-they-are\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To reach HCPs, don\u2019t try to be everywhere. Just be where they are. - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"This just in from Pharmaphorum \u2013 key takeaways from their recent\u00a0webinar\u00a0with Medscape that featured\u00a0CMI Media Group’s Chief Media and Innovation Officer, Justin Freid.\u00a0The\u00a0webinar\u00a0underscored that effectively engaging Healthcare Professionals (HCPs)\u00a0isn’t\u00a0about being\u00a0omnipresent, but\u00a0strategically meeting them where they are. As Justin highlighted, success hinges on recognizing HCPs as consumers with evolving media habits \u2013 from podcasts to social... 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