{"id":8931,"date":"2026-01-14T20:02:45","date_gmt":"2026-01-14T20:02:45","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=8931"},"modified":"2026-02-09T21:07:03","modified_gmt":"2026-02-09T21:07:03","slug":"doceree-dialogue-episode-14-ai-is-changing-healthcare-search-what-marketers-need-to-know-about-discoverability-measurement-ai","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/doceree-dialogue-episode-14-ai-is-changing-healthcare-search-what-marketers-need-to-know-about-discoverability-measurement-ai\/","title":{"rendered":"Doceree Dialogue Episode 14: AI Is Changing Healthcare Search \u2014 What Marketers Need to Know About Discoverability, Measurement &amp; AI"},"content":{"rendered":"\n<p>The latest Doceree Dialogue\u00a0podcast\u00a0episode\u00a0features Courtney Mullen, SVP, SEM-Dept. Lead, CMI Media Group. The episode\u00a0highlights\u00a0how AI is fundamentally transforming healthcare search, urging marketers to urgently rethink discoverability, measurement, and content strategies. With organic, paid, and AI-driven platforms converging, pharma brands must move beyond siloed efforts, creating authoritative, multi-format content designed to be found by chatbots and users alike.\u00a0Courtney also shared her\u00a0key takeaways from our Agility event (which just won a\u00a0MarComm\u00a0award!)\u00a0Listen to the podcast\u00a0<a href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fblog.doceree.com%2Fdoceree-dialogue-e14-ai-is-changing-healthcare-search&amp;data=05%7C02%7Clmclaughlin%40cmimediagroup.com%7C44fbd1b942d44c0454c808de53a5ebba%7C8f361bbf74524793ad43c1a24d6c5476%7C0%7C0%7C639040169339802612%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&amp;sdata=gxPERVROgi48vMsy67BHsR%2B6TBhdjSZgKmbNObaGoEY%3D&amp;reserved=0\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.\u00a0<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[109],"resource_topics":[127,128],"class_list":["post-8931","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-podcasts","resource_topics-artificial-intelligence","resource_topics-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doceree Dialogue Episode 14: AI Is Changing Healthcare Search \u2014 What Marketers Need to Know About Discoverability, Measurement &amp; AI - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/doceree-dialogue-episode-14-ai-is-changing-healthcare-search-what-marketers-need-to-know-about-discoverability-measurement-ai\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doceree Dialogue Episode 14: AI Is Changing Healthcare Search \u2014 What Marketers Need to Know About Discoverability, Measurement &amp; AI - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"The latest Doceree Dialogue\u00a0podcast\u00a0episode\u00a0features Courtney Mullen, SVP, SEM-Dept. Lead, CMI Media Group. The episode\u00a0highlights\u00a0how AI is fundamentally transforming healthcare search, urging marketers to urgently rethink discoverability, measurement, and content strategies. With organic, paid, and AI-driven platforms converging, pharma brands must move beyond siloed efforts, creating authoritative, multi-format content designed to be found by chatbots and... 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