{"id":9034,"date":"2026-02-04T19:09:39","date_gmt":"2026-02-04T19:09:39","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=9034"},"modified":"2026-02-09T21:11:24","modified_gmt":"2026-02-09T21:11:24","slug":"can-pharmas-recent-spotlight-on-womens-sports-move-the-needle-on-womens-health-issues","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/can-pharmas-recent-spotlight-on-womens-sports-move-the-needle-on-womens-health-issues\/","title":{"rendered":"Can pharma\u2019s recent spotlight on women\u2019s sports move the needle on women\u2019s health issues?"},"content":{"rendered":"\n

Pharma’s surging investment in women’s sports is proving to be a highly effective strategy, moving beyond traditional branding to genuinely address women’s health issues and foster community-level change. As highlighted by CMI Media Group experts,\u00a0Melanie Lysaght, director of innovation at CMI Media Group, confirms that \u00ab\u00a0the momentum, the surge, is real,\u00a0\u00bb with growing client interest in this space.\u00a0Kelly Morrison, group SVP, engagement strategy at CMI Media Group, further emphasizes the unique opportunity for brands to deeply engage, stating that partners can \u00ab\u00a0help shape these leagues\u00a0\u00bb and align their rise with the leagues’ own, leveraging influential female athletes to tackle health challenges in a less stigmatized environment. Read the article here<\/a>.<\/p>\n\n\n\n

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