{"id":9247,"date":"2026-04-03T19:46:07","date_gmt":"2026-04-03T19:46:07","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=9247"},"modified":"2026-04-06T15:11:12","modified_gmt":"2026-04-06T15:11:12","slug":"precision-linear-digital-video-activation-drives-measurable-lift-in-paid-social-performance","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/precision-linear-digital-video-activation-drives-measurable-lift-in-paid-social-performance\/","title":{"rendered":"Precision Linear + Digital Video Activation Drives Measurable Lift in Paid Social Performance"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p>Demonstrate that precision-targeted upper-funnel video drives measurable mid- and lower-funnel engagement among high-value patients during key awareness windows, fueling an integrated cross-channel strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy<\/h3>\n\n\n\n<p>CMI Media Group paired Linear TV with digital video to drive measurable lift across channels like Paid Social, demonstrating video\u2019s halo effect. Linear TV was audience-targeted using Nielsen and CMI\u2019s proprietary EMPOWER DTC methodology, transforming a broad medium into a data-driven, healthcare-specific activation. Paid Social focused on patients who had postponed treatment but remained under physician monitoring, optimized for link clicks. Aligned creative across Video and Social ensured consistent storytelling and maximized cross-platform engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results &amp; Learnings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Linear TV drove meaningful organic engagement<\/strong>; on one social platform, Linear units triggered a <strong>4xincrease in views <\/strong>versus the prior nine-week average<\/li>\n\n\n\n<li>Paid Social CTR peaked at 6.27% immediately following a contextually-aligned Linear TV sponsorship<\/li>\n\n\n\n<li>September delivered the highest sustained CTR&nbsp; of 3.69%, up 434% vs. benchmarks, which coincided with heavy video activity, highlighting strong patient engagement during this period<\/li>\n\n\n\n<li>Integrated Video and Social activation consistently amplified engagement efficiency across the funnel<\/li>\n\n\n\n<li>Findings validate Video\u2019s halo effect, demonstrating that upper-funnel investment directly strengthens lower-funnel performance across channels<br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-precision-linear-digital-video-activation-case-study-1024x469.png\" alt=\"Results chart from Precision linear digital video activation case study\" class=\"wp-image-9248 img-fluid\" srcset=\"https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-precision-linear-digital-video-activation-case-study-1024x469.png 1024w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-precision-linear-digital-video-activation-case-study-300x137.png 300w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-precision-linear-digital-video-activation-case-study-768x352.png 768w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-precision-linear-digital-video-activation-case-study-1536x703.png 1536w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-precision-linear-digital-video-activation-case-study-2048x938.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[142],"class_list":["post-9247","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study","resource_topics-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Precision Linear + Digital Video Activation Drives Measurable Lift in Paid Social Performance - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/precision-linear-digital-video-activation-drives-measurable-lift-in-paid-social-performance\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precision Linear + Digital Video Activation Drives Measurable Lift in Paid Social Performance - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Challenge Demonstrate that precision-targeted upper-funnel video drives measurable mid- and lower-funnel engagement among high-value patients during key awareness windows, fueling an integrated cross-channel strategy. 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