{"id":9252,"date":"2026-04-03T19:54:18","date_gmt":"2026-04-03T19:54:18","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=9252"},"modified":"2026-04-06T15:05:14","modified_gmt":"2026-04-06T15:05:14","slug":"precision-audience-planning-unifying-linear-tv-search-for-accelerated-patient-demand","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/precision-audience-planning-unifying-linear-tv-search-for-accelerated-patient-demand\/","title":{"rendered":"Precision Audience Planning: Unifying Linear TV &amp; Search for Accelerated Patient Demand"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p>Validate whether upper-funnel video, when executed with precision audiences, can influence mid- to-lower-funnel behaviors during critical disease awareness windows, supporting a fully integrated, cross-channel media strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy<\/h3>\n\n\n\n<p>CMI Media Group paired Linear TV with digital video to drive measurable search uplift, a key indicator of patient and caregiver consideration intent. Linear TV was planned against strategic audiences using Nielsen and CMI Media Group\u2019s proprietary EMPOWER DTC audience methodology, transforming a traditionally broad medium into a data-driven, healthcare-specific activation. SEM investment was increased during TV-on weeks to capture incremental demand and translate awareness into lower-funnel engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results &amp; Learnings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand experienced an average <strong>+137% lift in branded search impressions<\/strong> during TV-on weeks vs. off weeks and a <strong>+143% increase in branded search demand<\/strong><\/li>\n\n\n\n<li>During the TV flight, SEM delivered a +108% lift in Key Actions and a 17% increase in Key Action Rate, indicating TV-driven demand strengthened Search performance<\/li>\n\n\n\n<li>SEM also saw lifts in TV-related branded queries (e.g., \u201c[Brand] commercial,\u201d \u201c[Brand] TV ad\u201d), reinforcing the creative resonated with viewers and drove active engagement<\/li>\n\n\n\n<li>Search lift significantly outperformed CMI\u2019s 2021 benchmark (+57%), validating the impact of precision audience planning<\/li>\n\n\n\n<li>Results validate the power of audience-based Linear TV planning, guiding future investments toward precision audiences rather than broad-based demographics<br><br><br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/tv-impressions-vs-branded-searach-volume-chart-1024x534.png\" alt=\"TV impressions vs branded search volume chart\" class=\"wp-image-9257 img-fluid\" style=\"width:800px\" srcset=\"https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/tv-impressions-vs-branded-searach-volume-chart-1024x534.png 1024w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/tv-impressions-vs-branded-searach-volume-chart-300x157.png 300w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/tv-impressions-vs-branded-searach-volume-chart-768x401.png 768w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/tv-impressions-vs-branded-searach-volume-chart-1536x802.png 1536w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/tv-impressions-vs-branded-searach-volume-chart-2048x1069.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p style=\"font-size: 0.7em; margin-top: 50px;\"><em>*Results should not be used as formal benchmarks for future planning; not indicative of all campaigns&nbsp;<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[136],"class_list":["post-9252","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study","resource_topics-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Precision Audience Planning: Unifying Linear TV &amp; Search for Accelerated Patient Demand - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/precision-audience-planning-unifying-linear-tv-search-for-accelerated-patient-demand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precision Audience Planning: Unifying Linear TV &amp; Search for Accelerated Patient Demand - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Challenge Validate whether upper-funnel video, when executed with precision audiences, can influence mid- to-lower-funnel behaviors during critical disease awareness windows, supporting a fully integrated, cross-channel media strategy. 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