{"id":9264,"date":"2026-04-03T20:05:28","date_gmt":"2026-04-03T20:05:28","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&#038;p=9264"},"modified":"2026-04-06T15:03:37","modified_gmt":"2026-04-06T15:03:37","slug":"accelerating-oncology-brand-growth-through-integrated-linear-ctv-sponsorship","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/accelerating-oncology-brand-growth-through-integrated-linear-ctv-sponsorship\/","title":{"rendered":"Accelerating Oncology Brand Growth Through Integrated Linear + CTV Sponsorship"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p>Reach A55+ oncology patients at national scale, including a rare, clinically defined population, while maintaining contextual relevance and cross-channel frequency control within an increasingly fragmented Linear and streaming ecosystem.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategy<\/h3>\n\n\n\n<p>CMI Media Group activated a premium cross-channel content sponsorship across Linear TV and CTV, anchored in culturally relevant programming and audience-first planning, frequency governance, and incremental reach modeling. Linear TV delivered high-impact large-scale awareness within culturally relevant programming, while CTV extensions reinforced messaging through sequential exposure and controlled duplication to optimize cross-screen frequency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results &amp; Learnings<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The sponsorship drove <strong>+6.7 pts in Brand Awareness <\/strong>and <strong>+7.8 pts in Favorability<\/strong>, demonstrating the power of premium, audience-aligned content, outperforming category norms<\/li>\n\n\n\n<li>Exposure to the Linear TV component correlated with <strong>increased branded search engagementrate of +114%, <\/strong>indicating movement from awareness to consideration*<\/li>\n\n\n\n<li>Linear TV reached <strong>5,927 diagnosed patients<\/strong>, an especially strong result given the rarity of the cancer and the stringent clinical criteria required for diagnosis<\/li>\n\n\n\n<li>The CTV portion of the sponsorship reached 2.37M unique viewers and drove an average frequency of 4.38x, <strong>39% higher <\/strong>than the 3.16x average achieved on the holistic CTV entertainment campaign<\/li>\n\n\n\n<li>Content sponsorships across Linear and CTV drive scalable, measurable outcomes for pharma brands by fostering stronger patient connections and more efficient engagement than standard video campaigns<br><br><br><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-accelerating-oncology-case-study-1024x583.png\" alt=\"Results chart from accelerating oncology brand growth case study\" class=\"wp-image-9265 img-fluid\" style=\"width:800px\" srcset=\"https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-accelerating-oncology-case-study-1024x583.png 1024w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-accelerating-oncology-case-study-300x171.png 300w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-accelerating-oncology-case-study-768x438.png 768w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-accelerating-oncology-case-study-1536x875.png 1536w, https:\/\/cmimediagroup.com\/wp-content\/uploads\/2026\/04\/results-chart-accelerating-oncology-case-study-2048x1167.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>","protected":false},"author":51,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[107],"resource_topics":[136],"class_list":["post-9264","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-case-study","resource_topics-tv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerating Oncology Brand Growth Through Integrated Linear + CTV Sponsorship - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/accelerating-oncology-brand-growth-through-integrated-linear-ctv-sponsorship\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accelerating Oncology Brand Growth Through Integrated Linear + CTV Sponsorship - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"Challenge Reach A55+ oncology patients at national scale, including a rare, clinically defined population, while maintaining contextual relevance and cross-channel frequency control within an increasingly fragmented Linear and streaming ecosystem. 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