{"id":9325,"date":"2026-04-23T17:45:12","date_gmt":"2026-04-23T17:45:12","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=9325"},"modified":"2026-04-28T18:05:54","modified_gmt":"2026-04-28T18:05:54","slug":"smarter-search-deeper-connection-what-the-future-of-search-really-means-for-brands","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/smarter-search-deeper-connection-what-the-future-of-search-really-means-for-brands\/","title":{"rendered":"Smarter Search, Deeper Connection: What the Future of Search Really Means for Brands"},"content":{"rendered":"\n

It\u2019s the question on every marketer\u2019s mind, and at the recent DHC x Google Summit, leaders from Google, Genentech<\/a>, and CMI Media Group<\/a> tackled it head-on: in a world of generative AI and rapidly changing user behavior, is paid search still effective? And is the brand website still relevant? <\/p>\n\n\n\n

The short answer, delivered with confidence by the panel, is a resounding \u00ab\u00a0yes and yes.\u00a0\u00bb The reality is, search isn’t dying; it’s entering a period of massive growth and evolution<\/strong>. Last year alone saw a 9% year-over-year growth in health-related search opportunities and a 15% growth for pharma brand websites. <\/p>\n\n\n\n

This isn’t a moment of decline. It’s a moment of change, and for marketers ready to adapt, it’s a moment of incredible opportunity. <\/p>\n\n\n\n

To view the full article from WPP, click here<\/a>.<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[131],"class_list":["post-9325","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage","resource_topics-sem"],"acf":[],"yoast_head":"\nSmarter Search, Deeper Connection: What the Future of Search Really Means for Brands - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/smarter-search-deeper-connection-what-the-future-of-search-really-means-for-brands\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smarter Search, Deeper Connection: What the Future of Search Really Means for Brands - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"It\u2019s the question on every marketer\u2019s mind, and at the recent DHC x Google Summit, leaders from Google, Genentech, and CMI Media Group tackled it head-on: in a world of generative AI and rapidly changing user behavior, is paid search still effective? 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