Viewers have never been harder to pin down. They bounce between linear TV, streaming apps, social platforms, and emerging video environments in a single day. For marketers, this constant movement has upended traditional reach and frequency models, forcing a rethink of how, where, and when to engage. How do you build campaigns that move with the audience instead of chasing them? What tools and data are needed to unify planning, measurement, and creative across these touchpoints? Join our panel as they explore how brands and agency planners are adapting to fluid consumption habits and redefining what it means to truly meet the viewer where they are.<\/p>\n\n\n\n