{"id":9578,"date":"2026-05-22T13:08:07","date_gmt":"2026-05-22T13:08:07","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=9578"},"modified":"2026-05-22T13:08:10","modified_gmt":"2026-05-22T13:08:10","slug":"autonomous-ad-buying-just-aint-ready-yet-a-cmo-by-any-other-name","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/autonomous-ad-buying-just-aint-ready-yet-a-cmo-by-any-other-name\/","title":{"rendered":"Autonomous Ad Buying Just Ain\u2019t Ready Yet; A CMO By Any Other Name"},"content":{"rendered":"\n

An AdExchanger article<\/a> covering the conference quoted Oleg as saying, \u201cHaving agents talking to each other at scale across all campaigns? It\u2019s just not realistic\u201d (which Korenfeld later clarified to mean \u00ab\u00a0not realistic yet\u00a0\u00bb). \u00ab\u00a0But I\u2019d actually be very curious to hear what Tony Katsur would say.\u00a0\u00bb According to AdExchanger, in another panel featuring Tony Katsur, CEO of the IAB Tech Lab, Tony said that although the Tech Lab has been \u00ab\u00a0busily ‘agentifying’ its standards and developing frameworks to help agents transact programmatically,\u00a0\u00bb Tony shared a pragmatic point of view that aligned with Oleg’s. Tony agreed that the industry is \u00ab\u00a0not there yet\u00a0\u00bb for end-to-end campaign execution, concluding that while agentic AI is ready \u00ab\u00a0for simple things, yes, but there\u2019s still a lot of work to do.\u00a0\u00bb<\/p>\n","protected":false},"author":53,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[125],"class_list":["post-9578","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage","resource_topics-conferences"],"acf":[],"yoast_head":"\nAutonomous Ad Buying Just Ain\u2019t Ready Yet; A CMO By Any Other Name - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/autonomous-ad-buying-just-aint-ready-yet-a-cmo-by-any-other-name\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autonomous Ad Buying Just Ain\u2019t Ready Yet; A CMO By Any Other Name - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"An AdExchanger article covering the conference quoted Oleg as saying, \u201cHaving agents talking to each other at scale across all campaigns? It\u2019s just not realistic\u201d (which Korenfeld later clarified to mean \u00ab\u00a0not realistic yet\u00a0\u00bb). \u00ab\u00a0But I\u2019d actually be very curious to hear what Tony Katsur would say.\u00a0\u00bb According to AdExchanger, in another panel featuring Tony... 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It\u2019s just not realistic\u201d (which Korenfeld later clarified to mean \u00ab\u00a0not realistic yet\u00a0\u00bb). \u00ab\u00a0But I\u2019d actually be very curious to hear what Tony Katsur would say.\u00a0\u00bb According to AdExchanger, in another panel featuring Tony... 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