{"id":9740,"date":"2026-06-16T10:07:49","date_gmt":"2026-06-16T14:07:49","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=9740"},"modified":"2026-06-16T13:26:19","modified_gmt":"2026-06-16T17:26:19","slug":"next26-pharma-summit-the-rise-of-always-on-hcp-engagement","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\/","title":{"rendered":"NEXT26 Pharma Summit: The Rise of Always-On HCP Engagement"},"content":{"rendered":"\n

The panel\u00a0\u201cThe Rise of Always-On HCP Engagement<\/a>\u201d was moderated by CMI Media Group\u2019s Matt Durham, VP Global Engagement Strategy. The panel of global pharma brand managers, discussed a wide range of topics, including AI, 360\u00b0 Insight, and how AI and other\u00a0new technologies\u00a0can create a new pharma experience for engaging with HCPs. When discussing the biggest opportunities for global brand managers over the next 2 to 3 years, the opportunity for hyper-personalization for HCPs and patients was mentioned, so too was the ability to\u00a0more efficiently orchestrate all of the channels\u00a0within a campaign.\u00a0\u00a0\u00a0<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[133],"class_list":["post-9740","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage","resource_topics-global"],"acf":[],"yoast_head":"\nNEXT26 Pharma Summit: The Rise of Always-On HCP Engagement - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEXT26 Pharma Summit: The Rise of Always-On HCP Engagement - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"The panel\u00a0\u201cThe Rise of Always-On HCP Engagement\u201d was moderated by CMI Media Group\u2019s Matt Durham, VP Global Engagement Strategy. The panel of global pharma brand managers, discussed a wide range of topics, including AI, 360\u00b0 Insight, and how AI and other\u00a0new technologies\u00a0can create a new pharma experience for engaging with HCPs. When discussing the biggest... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cmimediagroup.com\/fr\/resources\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"CMI Media Group\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-16T17:26:19+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\\\/\",\"url\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\\\/\",\"name\":\"NEXT26 Pharma Summit: The Rise of Always-On HCP Engagement - CMI Media Group\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/#website\"},\"datePublished\":\"2026-06-16T14:07:49+00:00\",\"dateModified\":\"2026-06-16T17:26:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/resources\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"NEXT26 Pharma Summit: The Rise of Always-On HCP Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/\",\"name\":\"CMI Media Group\",\"description\":\"We are your Impact Multiplier\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/cmimediagroup.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NEXT26 Pharma Summit: The Rise of Always-On HCP Engagement - CMI Media Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cmimediagroup.com\/fr\/resources\/next26-pharma-summit-the-rise-of-always-on-hcp-engagement\/","og_locale":"fr_FR","og_type":"article","og_title":"NEXT26 Pharma Summit: The Rise of Always-On HCP Engagement - CMI Media Group","og_description":"The panel\u00a0\u201cThe Rise of Always-On HCP Engagement\u201d was moderated by CMI Media Group\u2019s Matt Durham, VP Global Engagement Strategy. The panel of global pharma brand managers, discussed a wide range of topics, including AI, 360\u00b0 Insight, and how AI and other\u00a0new technologies\u00a0can create a new pharma experience for engaging with HCPs. When discussing the biggest... 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