{"id":9749,"date":"2026-06-17T10:34:19","date_gmt":"2026-06-17T14:34:19","guid":{"rendered":"https:\/\/cmimediagroup.com\/?post_type=cpt_resources&p=9749"},"modified":"2026-06-17T10:34:23","modified_gmt":"2026-06-17T14:34:23","slug":"how-audio-drives-real-doctor-patient-conversations","status":"publish","type":"cpt_resources","link":"https:\/\/cmimediagroup.com\/fr\/resources\/how-audio-drives-real-doctor-patient-conversations\/","title":{"rendered":"\u00a0How Audio Drives Real Doctor-Patient Conversations"},"content":{"rendered":"\n

While Americans spend over 20% of their daily media time listening to audio, pharma brands\u00a0allocate\u00a0a mere 1% of their advertising budgets to the channel, highlighting a massive strategic disconnect.\u00a0Key takeaways from SiriusXM Media\u2019s inaugural Pharma Audio Summit<\/a>\u00a0emphasize that audio acts as a powerful, intimate vehicle for building trust and patient engagement\u2014particularly through podcasts, which make listeners 25% more likely to discuss advertised medications with their doctors. Highlighting this untapped potential, Mark Pappas, EVP of Innovation at CMI Media Group, noted, \u00ab\u00a0Audio is the most wide-open competitive landscape in pharma media right now. Most brands\u00a0aren\u2019t\u00a0there…\u00a0That\u2019s\u00a0not a problem. That\u2019s an opening.\u00a0\u00bb\u00a0<\/p>\n","protected":false},"author":54,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","resource_categories":[115],"resource_topics":[],"class_list":["post-9749","cpt_resources","type-cpt_resources","status-publish","hentry","resource_categories-press-coverage"],"acf":[],"yoast_head":"\n\u00a0How Audio Drives Real Doctor-Patient Conversations - CMI Media Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cmimediagroup.com\/fr\/resources\/how-audio-drives-real-doctor-patient-conversations\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0How Audio Drives Real Doctor-Patient Conversations - CMI Media Group\" \/>\n<meta property=\"og:description\" content=\"While Americans spend over 20% of their daily media time listening to audio, pharma brands\u00a0allocate\u00a0a mere 1% of their advertising budgets to the channel, highlighting a massive strategic disconnect.\u00a0Key takeaways from SiriusXM Media\u2019s inaugural Pharma Audio Summit\u00a0emphasize that audio acts as a powerful, intimate vehicle for building trust and patient engagement\u2014particularly through podcasts, which make... 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