Associate Director, Paid Social

The Associate Director, Paid Social will lead the overall strategy development and execution across a large client, including but not limited to: social listening and strategy, paid social, and social analytics. This role is client facing. Strong communication skills are a must.

This role will oversee a team, helping them grow and development. This person will also provide thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships. 

Applicants should have between 8-10 years of working Social Media experience.

Core Responsibilities:

  • Primary strategic partner for assigned client(s) related to social media (strategy and paid)
  • Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands
  • Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
  • Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
  • Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
  • Manage team of social media analysts, helping them grow and develop into full stack social media marketers
  • Partner with the insights and analytics team to create and define measurement plans
  • Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
  • Provide oversight to analysts who manage the day to day social campaigns for clients
  • Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
  • Leverage social listening tools to develop strategies and analyze competition and audience segments
  • Connect social media with other departments such as search (paid and organic), media and research
  • Work across both consumer and healthcare professional social media programs
  • Create social media campaigns that provide a benefit to the audiences our clients are targeting
  • Familiarity with regulated industries and how social media can be utilized within the regulations
  • Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
  • Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
  • Help lead thought leadership efforts related to social media on behalf of CMI
  • Work alongside creative and PR agencies to adjust messaging based on social analysis
  • Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
  • Oversee social analysts and help them oversee the legal review and submission process for social media efforts
  • Create new and innovative ways for clients to engage brands
  • Experience with paid social media efforts across major social networks
  • Manage social listening to identify influencers, trends, engagement, and content opportunities
  • Leverage social media tools to identify and if necessary report adverse events
  • Experience with bid management and social listening tools
  • Experience managing profiles, paid advertising and analytics across networks such as Facebook, Twitter, LinkedIn, Snapchat, YouTube

 

ANALYSIS AND DECISION MAKING

  • Strong quantitative analysis skills
  • Ability to make recommendations of statistically significant data sets
  • Utilizes industry knowledge and experience
  • Natural leader with the ability to articulate strategies thoughtfully and to the point
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns