Director, SEM & Emerging Media

As a key leader within our agency, the Director, SEM & Emerging Media leads CMI/Compas offerings and provides thought leadership in the Paid Search and Emerging Media space, both internally and externally. This role works closely with VP, SVP and Department Leadership and oversees a team charged with the development of SEM & Emerging Media strategies and tactics including but not limited to SEM, Programmatic, Video and Contextual Marketing.  These plans will include SEM & Emerging Media implementation and performance analysis.  Additionally, this role will lead the development of appropriate plans designed to meet clients’ brand and marketing objectives while also identifying opportunities to pull in additional channel leads in the areas of SEO, Social Media and traditional media as needed.

As part of a core leadership team, the Director, SEM & Emerging Media is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams.  Similarly, the Director, SEM & Emerging Media will establish key relationships with internal stakeholders across all applicable disciplines including Analytics, Media, Ad Ops, Client Finance, etc. The Director, SEM & Emerging Media, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, The Trade Desk and other programmatic DSPs and paid media partners.

RESPONSIBILITIES:

  • Lead development of SEM & Emerging Media strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, Programmatic, YouTube Video, and Contextual Marketing
  • Serve as a core contributor to client-focused strategic initiatives; articulating departmental and corporate views related to customer segmentation, media tactics, and execution; and, ensuring proposed Search & emerging media strategies and tactics align with agreed upon objectives
  • Lead Thought Leadership efforts by authoring and reviewing SEM & Emerging Media related POVs, Case Studies and insights based on industry updates, trends and findings
  • Represent the organization in public forums as a key leader for SEM & Emerging Media, as appropriate
  • Partner with SEM & Emerging Media Department Head on identifying and submitting team work for industry wide awards and recognition
  • Take the lead in establishing CMI as an authority in SEM & Emerging Media, specifically in the healthcare sector
  • Serve as point person for senior client relationships; both existing and prospective, leveraging thought leadership and innovative points of view to strengthen client relationships and develop further business opportunities
  • Identify opportunities to improve department processes, implementing successful time saving or result driven solutions
  • Drive successful financial performance; maintaining P&L statements on a portfolio of clients, managing each relationship to profitability
  • Take lead on negotiating client contracts and pursuing/achieving beneficial pricing models as needed
  • Vet and onboard new supplier partners to achieve client goals and strategies, while staying on top of Emerging Media trends
  • Interview, hire, develop and effectively grow high-caliber employees within CMI
  • Work with direct reports and team to maintain accurate scoping projections and staff count
  • Lead assigned team to prioritize and delegate tasks as needed in the areas of account creation, QA, optimization, pacing, bid management, targeting, reporting, etc

REQUIREMENTS:

  • 7+ years experience managing Pay-Per-Click or accounts (Google Ads, Microsoft Ads, Amazon) preferred, or equivalent experience managing programmatic campaigns with a Demand Side Platform.
  • Strong web analytics background and project management skills
  • Outstanding analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Strong Excel skills with the ability to create pivot tables and perform v-lookups
  • Proven experience leading and building a team of direct reports consisting of junior, senior and leadership staff
  • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo, Marin, Search Ads 360 (DoubleClick), or the Trade Desk
  • Healthcare/Pharmaceutical background a plus
  • Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
  • Strong quantitative analysis skills
  • Strong presentation and communication skills
  • Ability to create, grow and expand relationships with clients, vendors and internal stakeholders
  • Demonstrable passion for learning new technologies
  • Ability to make recommendations of statistically significant data sets
  • Utilizes industry knowledge and experience
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
  • Passion for working in a fast-growing healthcare media agency