Manager, Data Analytics

The Manager is responsible for ensuring seamless execution and delivery of products and services in the Data Management suite by actively mentoring staff, developing team-level goals and objectives, working directly with clients to understand their needs, and provided expertise and input on key deliverables and processes.

PRIMARY ACCOUNTABILITIES

  • Manage the coordination of day-to-day operations of CMI Media Group and Compas database merge/match services
  • QC data exchanges to and from CMI and oversee staff adherence to protocols
  • Manage exports of customized list(s) and send to publisher partners for marketing list matching
  • Troubleshoot all system, user and list related issues as they arise
  • Issue client invoices as needed
  • Manage relationships with partners and identify opportunities for new data sources
  • Merge marketing buy data with physician target lists in Excel or SQL and upload to central DB
  • Scrub marketing target lists for removal of “opt-out” physicians as requested; capture and invoice all scrub service activity
  • Oversee the maintenance of internal archiving system architecture for all data assets using MS Windows, update SOP’s and communicate changes to staff
  • Ensure adherence to confidentiality protocols as they relate to data exchanges
  • Manage all ad hoc list match requests
  • Assist in regular data asset and gap analysis internal audits
  • Capture data gaps and opportunities
  • Maintain and build relationships with key customers and partners
  • Participate in initiatives to monitor, analyze and improve core system performance, accuracy and efficiency
  • Investigate and analyze market trends for white papers and other written thought pieces
  • Manage the testing process of new products and services
  • Acquire, manage and disseminate key customer insights across the organization through POV’s, research reports and informal communications
  • Manage the development and execution projects designed to support media teams in fulfilling brand needs
  • Integrate relevant business knowledge and information across projects to make actionable insights both for external clients and internal stakeholders
  • Manage the data needs requirements for custom projects, aggregate data sources, troubleshoot issues as the arise and analyze the data for actionable insights
  • Identify new and emerging datasets within the marketplace for possible integration with proprietary data
  • Manage the daily operations of a portfolio of products and services, including project management of bringing new products to market
  • Serve as the lead data expert for client projects as needed
  • Support development team with insights that lead to sales of organizational products and services
  • Serve as a mentor to new coordinators in departmental processes, procedures and deliverables
  • Develop training modules & materials necessary to train staff and/or other departments
  • Prepare and Conduct Client Training Sessions on Data Products and Services
  • Train internal staff and work across departments to ensure that the needs of parallel departments are met by products and services
  • Prepare and Conduct Client Training Sessions on Data Products and Services

 REQUIREMENTS:

  • 5-7 years of experience working with secondary data for marketing
  • 1-2 years of Supervisory experience in a data or marketing setting
  • Bachelor’s degree
  • Strong presentation skills
  • Experience working with or servicing pharmaceutical and other life sciences companies preferred
  • Advanced knowledge of Microsoft Excel, Access and PowerPoint
  • Working knowledge of SQL
  • Familiarity with Business Intelligence tools such as MicroStrategy or Tableau
  • Self-Motivated
  • Strong Analytical Skills
  • Excellent organizational skills
  • Track record of success and independent thinking
  • Strong knowledge of HCP’s and relevant data sources for marketing to HCP’s
  • Willingness to learn and adapt to a changing environments