Senior Analyst, SEO

The Senior Analyst, SEO is the day to day lead on SEO optimization efforts for assigned clients. Responsible for technical SEO, content and link building recommendations for client websites.

RESPONSIBILITIES:

  • Primary day to day contact for internal and external SEO efforts
  • Work alongside creative agencies to ensure SEO recommendations fit within timelines and are include in client website updates
  • Be the ‘project’ manager for SEO efforts on assigned accounts
  • Continuously improve SEO skillset, staying up to date with shifts in the marketplace
  • Develop a deep understanding of client disease states and prescription drugs, helping them leverage SEO to reach HCPs, patients and caregivers
  • Work alongside client department leads to create thought leadership pieces related to changes in the market
  • Stay up to date on the latest changes in the market, altering client recommendations to keep them ahead of the curve
  • Help clients bridge the gap between SEO, social media and PR
  • Leverage your expertise in technical SEO to ensure client websites are created and maintained properly
  • Develop a deep understanding of the pharmaceutical market and how search plays a role in the decision making process
  • Analyze data in order to make optimization recommendations to be implemented by junior team members
  • Train media, analytics and other departments on the basic of SEO in order to support a holistic approach to our marketing efforts
  • Mentor and teach junior team members a best practice approach to SEO
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Partner with analytics and media teams to develop KPIs and measurement plans
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
  • Utilize tools such as Screaming Frog, MOZ, BrightEdge, Google Webmaster tools and other to perform analysis of client websites
  • Be familiar with social listening and how it can help drive content strategy

REQUIREMENTS:

  • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and SEO Tools such as MOZ, Majestic SEO, BrightEdge, Spyfu and others
  • Ability to perform keyword research, write optimized HTML tags, provide recommendations on internal linking, content promotion, content creation and implementation of schema mark up
  • Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
  • A basic understanding of paid media and how SEO can help support overall marketing efforts
  • 2+ years of SEO experience
  • Bachelors Degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields
  • Healthcare/Pharmaceutical background a plus
  • Strong quantitative analysis skills
  • Ability to make recommendations of statistically significant data sets
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
  • Strong written and verbal communication skills
  • PC proficiency and solid working knowledge of MS Office particularly Excel, basic knowledge of pivot tables and V-Lookups
  • Proven ability to develop and maintain strong relationships with colleagues, clients and supplier partners
  • Strong communication skills and leadership presence
  • High attention to detail with ability to multi-task while meeting tight deadlines