Supervisor, SEM & Emerging Media

As the Supervisor, SEM & Emerging Media, you will be the day to day account lead on assigned SEM, Programmatic and Contextual marketing accounts working to lead innovation for the industry and our clients. You will work closely with your assigned team of Analysts as well as media, analytics, and other account management teams to ensure client goals and expectations are met and/or exceeded. This role reports in to the Associate Director or Director of SEM & Emerging Media

RESPONSIBILITIES:

  • Oversee the development of SEM, Programmatic, YouTube, Contextual and additional emerging media strategies and analysis for assigned clients
  • Work closely with team to ensure campaigns are meeting or exceeding performance goals
  • Lead client strategy and reporting calls
  • Build, maintain and grow client, vendor and partner agency relationships
  • Manage workflow of junior team members to ensure client deliverables meet deadlines
  • Develop a deep understanding of the pharmaceutical market and how SEM & Programmatic play a role in achieving brand goals
  • Work with department leads to build out, improve and evolve SEM, Programmatic and Emerging Media processes, capabilities and deliverables
  • Analyze data in order to make optimization recommendations to be implemented by junior team members
  • Work closely with partner agencies when necessary to align on strategy and optimizations
  • Mentor and teach junior team members a best practice approach to SEM, Programmatic, Contextual and other Emerging Media
  • Ability to perform keyword research, write ad copy and optimize campaigns when needed
  • Analyze performance data and implement optimizations to increase ROI of campaigns
  • Partner with analytics and media teams to develop KPIs and measurement plans
  • Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences
  • Actively contribute to Thought Leadership pieces addressing updates that could impact CMI and our clients
  • Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus
  • Ability to identify opportunity for SEM, SEO and Social Media integration and/or collaboration
  • Lead development and onboarding for new hires and direct reports

REQUIREMENTS:

Education, Certifications, Specialized Training:

  • 4+ years experience in managing Paid Search accounts, or equivalent experience managing Programmatic campaigns with a Demand Side Platform
  • Bachelor’s Degree or equivalent, preferably in Marketing, Business, or any related fields
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
  • Outstanding analytical and problem-solving skills
  • Strong presentation, written and verbal communication skills
  • Healthcare/Pharmaceutical background a plus
  • Experience with mentoring, managing and team development
  • Google Ads, Bing Ads, Search Ads 360 certifications a plus
  • Organic SEO experience a plus
  • Contextual, video and/or programmatic experience a plus
  • Strong quantitative analysis skills
  • Ability to make recommendations based on statistically significant data sets
  • Strong web analytics background and project management skills
  • Strong working knowledge of MS Office particularly Excel (V-Lookups, Pivot Tables), and Power Point
  • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Search Ads 360 (DoubleClick) or the Trade Desk
  • Experience in the pharmaceutical vertical a plus
  • Passion for working in a fast-growing healthcare media agency