Header Image

Associate Director, Paid Social

The Associate Director, Paid Social will lead the overall strategy development and execution across a large client, including but not limited to: social listening and strategy, paid social, and social analytics. This role is client facing. Strong communication skills are a must.

This role will oversee a team, helping them grow and development. This person will also provide thought leadership, innovative ideas, and social strategies that will grow our business and improve client relationships. 

Applicants should have between 8-10 years of working Social Media experience.

Core Responsibilities:

  • Primary strategic partner for assigned client(s) related to social media (strategy and paid)
  • Stay abreast of changes in the market place, and help our clients understand how they can be leveraged to help their brands
  • Train junior employees on the back end management of paid social programs across networks such as Facebook, Twitter, LinkedIn and others
  • Create POVs and thought leadership pieces showcasing your and CMI’s knowledge in the social space
  • Develop a deep understanding of the client’s brands and disease states and determine how social media can provide a benefit to their audiences
  • Manage team of social media analysts, helping them grow and develop into full stack social media marketers
  • Partner with the insights and analytics team to create and define measurement plans
  • Assist predictive analytics team in utilizing native language processing of social media data to predict content and behavior analysis opportunities
  • Provide oversight to analysts who manage the day to day social campaigns for clients
  • Ensure the CMI social team is using best in class tools by staying on top of shifts in the market and available toolsets
  • Leverage social listening tools to develop strategies and analyze competition and audience segments
  • Connect social media with other departments such as search (paid and organic), media and research
  • Work across both consumer and healthcare professional social media programs
  • Create social media campaigns that provide a benefit to the audiences our clients are targeting
  • Familiarity with regulated industries and how social media can be utilized within the regulations
  • Lead the education of client teams, helping them see value in social media and help them understand how it can be utilized to benefit their brands
  • Stay up to date on the use of social media in the pharmaceutical space, specifically keeping a pulse on FDA regulations and processes
  • Help lead thought leadership efforts related to social media on behalf of CMI
  • Work alongside creative and PR agencies to adjust messaging based on social analysis
  • Utilize social analytics tools to analyze content promotion efforts and adjust strategies as needed
  • Oversee social analysts and help them oversee the legal review and submission process for social media efforts
  • Create new and innovative ways for clients to engage brands
  • Experience with paid social media efforts across major social networks
  • Manage social listening to identify influencers, trends, engagement, and content opportunities
  • Leverage social media tools to identify and if necessary report adverse events
  • Experience with bid management and social listening tools
  • Experience managing profiles, paid advertising and analytics across networks such as Facebook, Twitter, LinkedIn, Snapchat, YouTube



  • Strong quantitative analysis skills
  • Ability to make recommendations of statistically significant data sets
  • Utilizes industry knowledge and experience
  • Natural leader with the ability to articulate strategies thoughtfully and to the point
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns

Social Media · Cherry Hill, NJ · Chicago, IL · Connecticut, · Costa Mesa, California · District of Columbia, · Florida, · Georgia, · Indiana, · King of Prussia, PA · Maryland, · Massachusetts, · Michigan, · Minnesota, · New York, NY · North Carolina, · Ohio, · Parsippany, NJ · Philadelphia, PA · San Francisco, California · Texas, · Virginia,

Video on Why We Do What We Do at CMI Media Group

Video on Getting To Know CMI





CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

Video on Employee Resource Groups


Woman pulling a book off the shelfWomen working together at a computerWoman brainstorming on a clear board