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Associate Director, Video Investment

The Associate Director, Video Investment is a high-level specialist role, that acts as a marketing partner to the media teams at CMI Media Group, requiring strong leadership and managerial skills. The Associate Director, Video Investment serves as a leader within our organization, driving CMI Media Group products and fostering internal and external thought leadership in the video space. 

  • Lead the development of Video media strategies and analysis (e.g., audience and media partner selection, custom data, PMP recommendations, timing/scheduling strategy, creative recommendations, etc.) across all Video media including Advanced TV, OTT/CTV, OLV/Digital Video and more
  • Provide partner selection recommendations and justification designed to deliver on client KPIs using the most sophisticated use of data and analytics, via multi-faceted, cross-channel strategic partnerships, while delivering maximum strategic value and efficiency
  • Accountable for video plan output timeliness, accuracy, and overall excellence
  • Collaborate directly with comms design, planning, digital, and analytics teams to ensure alignment with and delivery against client KPIs
  • Develop best practices and input on video campaign planning and management in partnership with Dept Lead.                                     
Who we are looking for...
  • 5+ years relevant experience including 3+ years supervisory experience required
    • Deep expertise in the Video publisher, platform, and audience supplier ecosystem
    • Advanced TV, Digital Video, and Connected TV media buying experience required with a demonstrated solid technical and negotiating skills
    • National broadcast media and Audio buying experience a plus
    • Strong digital acumen and project management skills
  • Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition
    • Healthcare/Pharmaceutical background a plus
    • Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Programmatic · Cherry Hill, NJ · Chicago, IL · Costa Mesa, California · Parsippany, NJ · Philadelphia, PA

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CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

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