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Director, Digital Marketing Analytics

As the Director, Digital Marketing Analytics, you will be pivotal in driving analytics insights and strategic thinking across CMI Media Group clients. You will lead a team of analysts (at various levels) responsible for using data and analytics techniques to deliver solutions tied to business and media performance for their respective clients. In this role, you will need both strategic and tactical skills with an eye and passion for numbers. You will be intellectually curious and passionate about using data to address client business questions  and present findings in a business friendly digestible formatAs a leader be very knowledgeable on digital media and bring these skills as you work cross-functionally to help unlock insights across audiences, paid media, and business trends. 

 
Primary Responsibilities:  

  • Oversee the strategic business alignment of measurement/analytics on behalf of clients 
  • Execute, manage, and deliver best-in-class measurement to inform media buying and planning that pushes innovation, improves efficiency, and meets KPIs (Key Performance Indicators) to drive business impact 
  • Provide analytical leadership in cross-channel measurement and clearly explain complex ideas to various audiences 
  • Utilize data to drive media performance by informing media plans and optimization strategies  
  • Take lead on analytics focused initiatives and act as a subject matter experience for assigned clients 
  • Develop solid relationships with cross-functional CMI Media Group teams and client business partners  
  • Manage, mentor, and develop direct reports to grow them to the next level in their careers 
  • Help team members organize and plan the work (project management), prioritize based on needs, monitor productivity 

 

Qualifications: 

  • 5+ years' experience managing team(s), preferably in the marketing/media analytics space 
  • 7+ years of analytics experience. Either an MS in statistics/business analytics/similar or a BS with experience research/digital  
  • Experience with digital campaign measurement and optimization. Direct experience with online direct marketing or online media performance analysis  
  • Strong team player and interpersonal skills with proven ability to work with cross-functional teams 
  • Strong presenter with persuasive communication skills and ability to confidently discuss results with all levels 
  • Strong organizational and project management skills. Experience managing and coordinating multiple projects across internal teams 
  • Experience and / or education in Pharma a plus 
  • Experience working within agency a plus 

Business Insights · Cherry Hill, NJ · Chicago, IL · Costa Mesa, California · King of Prussia, PA · New York, NY · Parsippany, NJ · Philadelphia, PA

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CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates.

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