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Senior Analyst, Market Research

The Senior Analyst, Market Research will assist in leading and creating research methodologies and approaches, day-to-day execution of projects, and analysis and insight generation of research data  across multiple segments and/or audiences. The ideal candidate comes with an understanding as to best research methods, survey development, descriptive and inferential analyses, and interpretation of findings.  A high level of accuracy and attention to detail on all data analysis is expected as well as clear and concise communication and a proactive approach to finding and solving problems that may arise

RESPONSIBILITIES

  • Design surveys with input from other stakeholders, including researching the brand and market for relevant information
  • Participate in client meetings with the media teams to understand client objectives, present survey design, facilitate agreement on the final questionnaire, and present results
  • Facilitate internal team discussions to describe our offerings to internal stakeholders and suggest appropriate research for their needs, including methodology, sample size, and research requirements
  • Analyze custom survey results, secondary and syndicated data, as well as desk research (including social listening, as needed) to generate meaningful insights, statistical differences between segments and/or pre- and post-campaign metrics such as awareness, message recognition, and intent to prescribe
  • Ability to analyze both qualitative and quantitative data to effectively address internal / external client needs
  • Assist in the projects including managing email deployments and honoraria payments
  • Work with internal stakeholders to define key objectives for custom and syndicated research
  • Collaborate with internal teams to share findings, interpret results, and align on strategic recommendations for our clients
  • Work closely with our Social Intelligence team to integrate traditional market research data with social listening data and findings
  • Identify opportunities for new methodologies or analyses that can best serve our clients
  • Proactively take a forward thinking approach to research, understanding new and unique opportunities
  • Assist in, and make suggestions for decisions and direction on survey design and statistical analysis
  • Ability to synthesize research findings into actionable insights
  • Ability to manage survey responses to ensure clean data needed for analysis
  • Ability to identify relevant insights from custom research, secondary data, syndicated research and qualitative insights (from social listening and/or desk research)

REQUIREMENTS

  • Bachelors Degree in statistics, business, medical or behavioral sciences - Advanced degree preferred
  • Minimum of 3 years experience with data analysis and reporting of results
  • Minimum 2 years developing questionnaires and conducting quantitative primary market research
  • Experience / ability to synthesize qualitative data
  • Knowledge of Healthcare Industry a plus
  • Knowledge of basic statistical methods
  • Working knowledge of application software such as SAS
  • Working knowledge of survey software tools, such as Qualtrics
  • Proficiency with Microsoft Suite
  • Ability to use Microsoft Excel for data manipulation and reporting

Market Research · Cherry Hill, NJ · King of Prussia, PA · New York, NY · Parsippany, NJ · Philadelphia, PA

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CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates.

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