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Senior Analyst, SEM

The CMI SEM team is looking to bring on some bright new stars with big plans to help shape the future of Search. We help brands reach patients and doctors with the right message to assist them along their journey at the right time.  Are you data driven?  Do you like geeking out on innovation and emerging media?  Come join our team!

As an integral member of the SEM team, you will be the day to day manager, tactical, and strategic lead on assigned digital media accounts. You will work with media, analytics, and other account management teams to ensure client goals and expectations are met and/or exceeded. This role reports in to the Supervisor, Associate Director or Director of SEM.  

Responsibilities:

  • Responsible for the overall campaign success on assigned client(s)
  • Work closely with media planning, analytics and other internal teams in analyzing and overseeing paid search campaigns
  • Ensure all campaigns are meeting or exceeding campaign delivery, reach, and performance goals by ongoing campaign stewardship and optimization
  • Lead client reporting for assigned tactics in coordination with the analytics team
  • Lead industry education and updates presentations for assigned accounts
  • Build expertise in leading ad technology platforms such as Google Search Ads 360, as well as CMI’s proprietary technology and data platforms
  • Lead innovative search and emerging media proposals which achieve client objectives
  • Partner with analytics to create A/B landing page and creative ad testing and analysis
  • Propose search product enhancements for campaigns
  • Present and/or lead internal and client status calls and meetings
  • Perform keyword research and write copy for engine creative for new and existing campaigns
  • Maintain budget and spend allocation for campaigns based on set goals
  • Implement successful bidding strategies and effective keyword management using a bid management tool such as Google Search Ads 360
  • Provide strategic and tactical recommendations based on qualitative and quantitative data
  • Collaborate across departments on new business initiatives as needed
  • Perform regular competitive research analysis for all campaigns
  • Stay abreast of new tools, ad formats, trends and best practices in Search through research and/or industry events and conferences
  • Create, format and update Med Legal submission documents for assigned accounts
  • Regularly coordinate with vendors and Reps on collaborative recommendations for optimization and management
  • Drive improvements to CMI’s technology stack and to the operational effectiveness of the entire Search team

 Requirements:   

  • 4+ years experience in managing paid search accounts
  • Strong web analytics background and project management skills
  • Solid working knowledge of MS Office particularly Excel, and Power Point
  • Knowledge of Web Analytics software, such as Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360
  • Bachelor’s Degree or equivalent, preferably in marketing, business, or related fields
  • Proven ability to develop and maintain strong relationships with colleagues, clients and supplier partners
  • Demonstrable passion for learning new technologies
  • Passion for working in a fast growing healthcare media agency
  • Google & Microsoft certification a plus
  • Contextual, video and/or programmatic experience a plus
  • Experience in the pharmaceutical vertical a plus

SEM & Emerging Media · Cherry Hill, NJ · Chicago, IL · Costa Mesa, California · King of Prussia, PA · New York, NY · Parsippany, NJ · Philadelphia, PA

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CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates.

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