Vice President, SEM & Emerging Media

As a key leader within our agency, The VP, SEM & Emerging Media leads CMI/Compas offerings and provides thought leadership in the Paid Search and Emerging Media space, both internally and externally. This role oversees a team charged with the development of SEM & Emerging Media strategies and tactics including but not limited to SEM, SEO, Social Media, Programmatic, Video and Contextual Marketing.  Additionally, this role will lead the development of appropriate plans designed to meet clients’ brand and marketing objectives. These plans will include SEM & Emerging Media implementation and performance analysis.

As part of a core leadership team, the VP, SEM & Emerging Media is responsible for building and maintaining strong external relationships with appropriate clients, vendors and agency partners in collaboration with his/her assigned teams.  Similarly, the VP, SEM & Emerging Media will establish key relationships with internal stakeholders across all applicable disciplines. The VP, SEM & Emerging Media, is deeply versed in the buying, execution, and subsequent evaluation of biddable-based media strategies, including interaction with Google, Microsoft, programmatic DSP’s and other paid media partners.

Primary Accountabilities

  • Mentor and oversee client-focused strategic initiatives; articulate departmental and corporate views related to customer segmentation, media tactics, and execution; and, ensure proposed search and emerging media strategies and tactics align with agreed upon objectives
  • Lead development of SEM & Emerging Media strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, partner selection, etc.) across areas of SEM, SEO, Programmatic, Video, Contextual, Social Media, etc
  • Encourage and facilitate cross department training and knowledge sharing with organic, social media and programmatic teams
  • Lead Thought Leadership efforts by authoring and reviewing SEM & Emerging Media related POVs, Case Studies and insights based on industry updates, trends and findings
  • Represent the organization in public forums on SEM & Emerging Media, as appropriate
  • Taking the lead in establishing CMI as an authority in SEM & Emerging Media, specifically in the healthcare sector
  • Serve as point person for senior client relationships; both existing and prospective, leveraging thought leadership and innovative points of view to strengthen client relationships and develop further business opportunities
  • Partner with SEM & Emerging Media Department Head on submitting teamwork for industry wide awards and recognition
  • Drive successful financial performance; maintaining P&L statements on a portfolio of clients, managing each relationship to profitability
  • Conduct and keep current, a market-place SEM & Emerging Media analysis that identifies gaps and opportunities for the agency to expand business; from both a client/brand and pharmaceutical perspective
  • Take lead on negotiating client contracts and pursuing/achieving beneficial pricing models as needed
  • Vet and onboard new supplier partners to achieve client goals and strategies, while staying on top of emerging media trends
  • Motivate and inspire - lead by example both SEM & Emerging Media team and those in other departments
  • Ensure CMI is using the best tools for the creation of all SEM campaigns. This person will explore and build out the rationale for what tools to use (e.g., SEMRush, SpyFu, comScore Search Tools, SA 360 Google Ads, etc.)
  • Hire, develop and effectively grow high-caliber employees within CMI
  • Work with direct reports and team to maintain accurate scoping projections and staff count


Education, Certifications, Specialized Training:

  • 10+ years experience managing Pay-Per-Click or accounts (Google Ads, Bing Ads) preferred
  • Strong web analytics background and project management skills
  • Outstanding analytical and problem-solving skills
  • Strong written and verbal communication skills
  • Strong Excel skills with the ability to create pivot tables and perform v-lookups
  • Knowledge of Web Analytics software, such as Omniture, WebTrends, Google Analytics and bid management tools like Kenshoo, Marin, Search Ads 360 (DoubleClick), or the Trade Desk
  • Healthcare/Pharmaceutical background a plus
  • Bachelor’s degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields

Functional/Technical Knowledge:

  • Strong quantitative analysis skills
  • Demonstrable passion for learning new technologies
  • Ability to make recommendations of statistically significant data sets
  • Utilizes industry knowledge and experience
  • Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns
  • Passion for working in a fast-growing healthcare media agency


SEM & Emerging Media · Cherry Hill, NJ · Chicago, IL · King of Prussia, PA · New York, NY · Parsippany, NJ · Philadelphia, PA





CMI Media Group was built on inclusion and diversity. It is in our DNA and core values. Challenging the norm is where we started and it's what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than "all". We believe in "all for good."

CMI Media Group is an equal opportunity employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates.