Activating Intelligence: Getting More from Your PLD Today—and Tomorrow

A new whitepaper from OptimizeRx on the importance of physician-level data (PLD) includes commentary from Assia Abada, EVP, Customer Insights and Analytics, who notes that “PLD serves as a foundational pillar in the evolution of digital marketing for healthcare brands.” This is a good backgrounder on why PLD should be prioritized. Get your copy of the whitepaper here.