Astellas, Takeda, Sanofi, Accord BioPharma, CMI Media Group Lead Insights at our Pharma & Health Brand Insider Summit

At MediaPost’s Pharma & Health Brand Insider Summit in Park City, Utah, healthcare marketing leaders gathered to discuss the forces reshaping the industry, from AI-driven personalization and omnichannel engagement to patient access and trust. Key executives from Astellas, Takeda, Sanofi, Accord BioPharma, and CMI Media Group took the stage to share actionable strategies for navigating today’s complex healthcare landscape. CMI Media Group played a featured role in driving these discussions; notably, Shyam Desai, SVP of Engagement Strategy at CMI Media Group, highlighted strategies for pharma brands to establish trust with consumers, emphasizing the need to provide credible, transparent, and reliable content that helps patients navigate misinformation and make confident healthcare decisions.

Read the full article from MediaPost here.