‘Because I Can’: Ibsrela Battles IBS-C With CTV Campaign

Ardelyx launched its first television commercial, titled “Because I Can,” for IBS-C drug Ibsrela, using connected TV (CTV) across platforms like Netflix and Hulu to target an estimated 10-17 million viewers. WPP’s CMI Media Group managed the media buying for the omnichannel effort. Read the full MediaPost article here.