Brand Innovators – 2023 Outlook: Agency

The Brand Innovators have published their 2023 outlook to give us a window into what’s next, which includes commentary from our CTO Oleg Korenfeld, who shared: “What we also must consider as responsible digital marketers, is what carbon footprint is created when all these technologies are used at the same time and how the ROI calculation not only accounts for campaign performance, but also for proactive efforts to de-carbonize the marketing technology ecosystem that is often overused.” Read more of what Oleg and other leaders – including from Ogilvy – had to say about the coming year in the article.