CMI/Compas Adds EVP, Group Client Director Role, Aligning to Better Serve Clients

May 29, 2019

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the creation of the EVP, Group Client Director role, which will be responsible for client satisfaction and client business leadership overall. The company has promoted two senior leaders into the role and hired a third. Each will also be added to the Executive Leadership Team.

“We have built our business on service and have grown steadily during our 30 years by making indispensability a major focus. This new role and the individuals who serve in it will help continue to make us the indispensable partners to our clients, with strategy, skill and the personal touch,” said CEO Stan Woodland.

Melissa Barnhart was previously SVP, Media and Advanced Customer Engagements. She is passionate about partnering with clients to develop solutions for their business challenges. She is skilled in exploring innovative ways to join forces, helping accomplish client goals and pioneer together within the cutting edge of healthcare. Throughout her 15-year career in pharma across HCP and consumer audiences, she’s always had a focus on customer satisfaction and business development, during her time at both CMI/Compas and WEGO Health. In her most recent role, she led CMI/Compas’ gain-share media programs, resulting in $40MM incremental revenue for a top 10 pharma client. She was responsible for the integration of US and ex-US omni-channel HCP media for a top 5 pharma client’s oncology portfolio, identifying areas of efficiencies across multiple regions, and oversaw the integration of strategic planning methodology across 30+ clients, utilizing CMI’s ADAPT (Audience Driven Agile Planning and Targeting) methodology for all media activity.

Johanna Tompetrini was previously SVP, Media. She has been working in the pharmaceutical marketing space for over 20 years and prides herself on ensuring clients have the most effective, efficient, and integrated media plan possible, while always striving to infuse her brands with creativity. Her media planning and buying experience spans a wide variety of products and therapeutic classes for professional and patient promotion. Tompetrini is also involved in the pharmaceutical industry outside of CMI. For 9 years, she was a member of and served on the executive board of the Association of Healthcare Media Directors and served for 7 years on the executive board for an industry fundraising golf outing for Doctors of the World, a human rights organization. She also served as a member of the board of directors for The Association of Medical Media for 5 years.

Glenn Forde is the newest member of the team. He was previously a Senior Manager at Accenture Interactive where he was responsible for providing marketing strategy, analytics and technology consultation across multiple Life Science clients. He consulted with brand management, operations, strategy and technology teams to launch and optimize marketing programs for consumers and health care professionals. Glenn’s multi-channel marketing experience spans over 25 years across agency and consulting, from launching some of the first comprehensive online campaigns to developing solutions for both US and Global commercial organizations. His focus is always on driving business impact by improving the consumer and HCP customer experience. He has won awards including Direct Marketing News 40 Under 40 and the Johnson & Johnson James E. Burke Uncommon Courage Award.

The creation of the EVP, Group Client Director role is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas has brought many firsts to healthcare marketing and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply can click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP,, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.