CMI/Compas Launches Growth & Innovation Practice

January 16, 2020

KING OF PRUSSIA, PA – January 16, 2020 – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), has created a Growth & Innovation practice to keep clients ahead of the curve by prioritizing and investing in innovation. The practice is led by EVP Justin Freid, and two executives have been promoted bolster the initiative: Mark Pappas as SVP, Growth & Innovation and Jose Ferreira as SVP, Product & Innovation.

“Breaking the rules and doing things differently is part of CMI/Compas tradition, and we’ve proven it not only leads to exciting campaigns, but to stand-out results as well,” said Stan Woodland, CEO, CMI/Compas. “In their tenure here this group of leaders has already shown they are well-poised to spread that gospel of growth and innovation, and our clients will benefit even more as we increase our investment and prioritize this visionary excellence.”

Freid’s focus is on delivering exponential growth to clients’ brands and the overall CMI/Compas business. During his tenure, he launched and significantly grew the company’s search, social and emerging media strategic practice from a staff of 4 to a staff of over 100, which now represents approximately 25% of the agency’s business. He has led the charge in breaking down silos and innovating the way the pharma industry uses search and social channels for better engagement with patients, caregivers and HCPs. Justin will also help lead to growth of how data and technology come together for CMI/Compas clients by overseeing the ByTarget™, ByDoctor® and ByConsumer™ platforms.

In his new role, Pappas is a catalyst within CMI/Compas to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to CMI/Compas clients and will work alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Part of this role will be as an ambassador for CMI/Compas innovation via regular POVs, whitepapers and onstage presence at major industry events. He has been responsible for many firsts for the pharma marketing industry while at CMI/Compas, stemming from his strong relationships with leading emerging media companies and pharma clients paired with his early-adopter mentality and passion for technology.

Ferreira takes on a similar role, with a focus on proprietary products and services. He is responsible for readying CMI/Compas and its clients for innovation. His strategic leadership includes all aspects of creating, implementing, growing and launching new ideas that impact clients, partners and industry.  His role is across existing and future innovative proprietary products and services. In his time at CMI/Compas he has led several strong product launches, most recently the award-winning PROACT™, His work with ByTarget, ByDoctor and ByConsumer have shaped the way pharma engages their most important audiences.

The creation of the growth & innovation practice is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. The company was recently recognized by AdWeek Magazine as one of the world’s fastest growing companies. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply:

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP,, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via