CMI/Compas Names John Donovan as President, Compas

April 10, 2019

CMI/Compas, media planning and buying for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of John Donovan to President, Compas. Donovan was most recently Chief Financial Officer for CMI/Compas. As President, he will have a strategic focus on growth, strong supplier partnerships and client deliverables. CMI/Compas is the only agency with a department 100% focused on prioritizing and optimizing supplier relationships for better solutions for our clients.

“John functions as a business owner, not as an employee; as such he has taken an ownership mentality to everything he does. He has built an incredible finance and accounting organization that has been critical to our decision making throughout our growth. He is extraordinary at creating genuine win-win partnerships with our suppliers, and having innovative supplier partnerships will be key to expanding our competitive advantage,” said CMI/Compas CEO Stan Woodland. “John’s experience and approach makes him ideally suited to positioning Compas for long-term success into the future.”

In Donovan’s previous role as CFO, his primary responsibilities at CMI/Compas have been overseeing the financial health of CMI and Compas, and all related accounting and auditing functions. He played a major role in the high-level details surrounding the 2015 acquisition of CMI by WPP. In addition, he had been responsible for negotiating client and supplier contracts as well as handling the insurance, banking and 401(k) plans.  Previous to his role at CMI/Compas he was controller of Trinity Communications, a full-service agency co-owned by Woodland.

“While our performance-based, share of savings model is unique and valuable to our clients, it is the day-to-day commitment and excellent work of our people that has made us their indispensable partner,” said Donovan. “As the media landscape continues to change, with new channels, new vehicles, new ways of bundling solutions and new audiences, our team has continued to learn, adapt, be responsive and be ready. And we will continue to raise the bar.”

Donovan has been named CFO of the Year by the Philadelphia Business Journal and he was also elected into the NJ Tech Council CFO Hall of Fame.  He is a frequent community volunteer, including having held board positions with The Society of the Friendly Sons of St. Patrick and The Irish Memorial. His volunteerism has been recognized with his election into the Delaware Valley Irish Hall of Fame.

Donovan’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media planning and buying resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, LLC, a WPP company (NYSE: WPP,, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.