CMI/Compas Promotes Justin Freid to Chief Growth & Innovation Officer

April 29, 2020

KING OF PRUSSIA, PA – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP, announces the promotion of Justin Freid to Chief Growth & Innovation Officer. In his tenure with the company, Freid has been instrumental in the growth of the company’s new-media capabilities, and this new position is the next step in a multi-year plan of bringing growth and innovation to the company’s healthcare clients.

Freid’s areas of focus will be on delivering innovation and growth to clients’ brands and the overall CMI/Compas business. He has led the charge in breaking down silos and innovating the way the pharma industry uses search and social channels for better engagement with patients, caregivers and HCPs. In his previous role as EVP, he launched the Growth & Innovation practice, which he will continue to lead.

“Justin has done an incredible job infusing innovation and growth into our agency and client deliverables,” said Dr. Susan Dorfman, President, CMI. “He is relentless when it comes to client growth, business development and bringing new ideas to life. Justin is also an exceptional leader, and continues to develop a strong team of leaders around him who demonstrate unwavering commitment and drive. He has a keen talent for bringing innovation to life and using it to deliver on client impact. He gets the right things done, does them well, and never quits.”

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. CMI/Compas has been embarking on an overall strategy to continue strong growth and innovation. In 2019 the organization introduced a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas, earning recognition from Adweek as one of the world’s fastest-growing agencies. 

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the team can visit the company’s career page for more information and a link to apply:

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US.