CMI/Compas Promotes Nicole Woodland-De Van to Chief Organizational Effectiveness Officer

April 30, 2019

CMI/Compas, media buying and planning for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Nicole Woodland-De Van to Chief Organizational Effectiveness Officer. Woodland-De Van was most recently SVP, Buying Services & Deliverables. She is responsible for ensuring the agency is pulling through and delivering on key organizational initiatives. She also continues to manage the Supplier Partner Team, an important role as CMI/Compas is the only agency to have a team 100% dedicated to prioritizing and managing partner relations.

“Nicole has an uncanny way of seeing what isn’t working and figuring out how to make things better,” said CEO Stan Woodland. “Throughout her career she has been a hand-raiser, taking on corporate initiatives and diving deep into how we can operate better for ourselves, our clients and our partners.”

The new role Chief Organizational Excellence Officer will allow CMI/Compas to operate more efficiently and create exceptional pull through of new innovation, and key initiatives, as well as to truly deliver on customer success. A major goal will be to improve the length of time it takes to incorporate innovation and create pull-through throughout the organization.

“My job will be to uncover ways that we can continue to bring to life the innovation and vision that has earned CMI/Compas its reputation,” said Woodland-De Van. “Across every department and capability, the first step is in conducting a deep dive into how we can operate better.”

Beginning her career with CMI/Compas over 20 years ago as an Account Manager, Woodland-De Van has had a significant impact on the company. She and her team have transformed the Compas Buying organization, resulting in record-high performance. Her stewardship of the Supplier Partner Team has elevated Compas as the premier partnering organization in the industry. Woodland-De Van led CMI/Compas in the launch of AdMission™, the industry’s first HCP-focused programmatic offering. She is Six Sigma Certified and has been recognized as an innovator with the PharmaVOICE 100 award, and honored as an HBA Rising Star and SmartCEO Brava Award. Woodland-De Van is a frequent volunteer with a position on the Rider University Alumni Board and fundraises for local charities.

Woodland-De Van’s promotion is part of an overall strategy to continue the strong growth and innovation of CMI/Compas and has included the introduction of a new approach to client service that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas. The changes have also included several other high-level promotions. More can be seen here.

CMI/Compas, has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply click here.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP,, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs here.