CMI Media Group Promotes Paul Kallukaran to Chief Analytics & Insights Officer
January 29, 2021
KING OF PRUSSIA, PA – CMI Media Group, media strategy, planning, and innovation for the nation’s top healthcare companies and part of WPP (NYSE:WPP), announces the promotion of Paul Kallukaran to Chief Analytics & Insights Officer. In his tenure with the company, Kallukaran has enabled CMI Media Group to demonstrate strength in investment planning, campaign optimization and advanced analytics.
Kallukaran’s areas of focus will be on defining, developing, and implementing data and analytics strategy and methods by which the organization analyzes, and drives value utilizing data and creating competitive differentiation. In his previous role as EVP, Performance Analytics and Data Sciences, he was instrumental in creating new frameworks and tools that provide marketers with data-driven actionable insights to make decisions that will actually progress and impact the bottom line and patient outcomes.
“Paul has done an incredible job utilizing the right data and technology in the right ways to move the needle for the clients we serve, and ultimately help us improve the health of millions,” said Dr. Susan Dorfman, President, CMI Media Group. “In this new role, he will further our mission of advancing our data and AI capabilities, while building out the industry’s most advanced insights, analytics and optimization capabilities team in healthcare marketing to execute on our vision.”
Kallukaran can be credited with developing award-winning proprietary technology Solomon™. This innovation optimizes clients’ non-personal promotional spend against their business goals, enhancing media plans by looking at the probability of a patient or HCP engaging with a specific media channel and the historical impact the channel has on Rx behavior.
Kallukaran’s career experience includes 15 years at Merck as Executive Director global business insights responsible for providing end-to-end business solutions to the global commercial organization. He also spent 10 years working at IMS Health developing several data solutions and led a consulting team responsible for development of several analytical solutions for sales/marketing groups within the pharmaceutical industry.
CMI Media Group has brought many firsts to healthcare marketing and is the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI Media Group team can visit the company’s career page for more information and a link to apply: http://www.cmimediagroup.com/career
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has eight office locations across the US. To apply for a position within our teams visit https://www.cmimediagroup.com/career