CMI/Compas Wins Two Highly Competitive Pharma Pitches, Defending Decades-Long Business Relationships

February 12, 2020

KING OF PRUSSIA, PA – CMI/Compas, media strategy, planning, innovation and buying for the nation’s top healthcare companies and part of WPP, announces two major RFP wins representing continued partnerships that each have spanned several decades. The clients are in the top 10 largest global pharma companies. They are part of a winning streak that has led the company to remarkable YOY growth. In 2019, the organization was recognized by AdWeek as one of the fastest-growing agencies in the world. 

“Our ability to defend this client business, one company spanning 20 years with us and the other 30 years, were both attributed to indispensability as a proven long-term partner consistently delivering on best of people, data, technology and innovation,” noted CEO Stan Woodland. “This comes from our proven ability to continuously exceed expectations and business performance goals of our existing clients, and leveraging that ability to bring unexpected value to all new ones we onboard.” 

“We are known for many things – our work engaging HCP and consumer audiences, overdelivering for clients, and ideas that have shaped the industry. What these wins are telling us is that the foundation we have built with our clients is sustainable,” said Compas President John Donovan. “Helping our clients reach and exceed their goals is possible because we have prioritized and greatly invested in innovation, across our people, our services and our proprietary products.” 

 “We invest deeply in our clients, as we do in our people, our data and our technology to ensure that we not only bring immense on-going value to those we already serve, but also drive the business and innovation of communications media forward,” said CMI President Dr. Susan Dorfman. “In a time when competition is fierce, innovation is ever-flowing and the communications media industry is more fragmented than ever before, it’s critical to not only evolve what we do and how we do it, but rather be a game-changer for our industry and our clients.”  

CMI/Compas delivers game-changing media performance and precision solutions to clients, fueled by talent, data, technology and amplification of creative. 

CMI/Compas also recently announced the creation of a growth & innovation practice, part of an overall strategy to continue strong growth and innovation. In 2019 the organization introduced a new approach to client service and management that ensures the happiness and growth of clients as well as the individual employees of CMI/Compas.  

CMI/Compas has brought many firsts to healthcare marketing as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply: 

About CMI/Compas 

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has eight offices across the US. The family of companies is actively recruiting for healthcare marketing jobs via