CMI Media Group Appoints Rebecca Mills as Executive Vice President
September 21, 2022
CMI Media Group, a leading media strategy, planning, innovation and buying agency for the nation’s top healthcare companies and part of WPP, announced the executive appointment of Rebecca Mills as EVP, Group Client Director.
In this role as a business lead for one of the company’s key accounts, Mills will be partnering with the client to offer strategic, effective and efficient ways to move their business forward. She will also be ensuring that both the client and the team of media, data, customer experience and analytics experts working on their business receive the support and resources they need to thrive. She brings proven experience in strategic brand leadership across some of the nation’s best-known health and wellness brands. Mills will also be mentoring her team to ensure that every person touching the account brings proactive results.
Mills will be reporting to the company’s Chief Client Officer Melissa Barnhart, who said: “Our Group Client Directors are the CEOs of our largest clients. This is an enormous responsibility – one that Rebecca is well prepared for with her years of experience managing large cross-functional teams, spanning agency networks at an international scale.”
Mills is an accomplished media professional with nearly 20 years overseeing planning, investment, analytics, operations, communications strategy and custom content teams. Over the course of her career, she’s built a reputation for being a deeply entrenched client partner, innovative thinker, and inspirational team lead.
“Among the reasons I joined CMI Media Group is the company value of indispensability to clients. Their goals are our goals. I’m excited to be part of every touchpoint in our clients’ success,” said Mills. “My vision for this role is to ensure that our media plans are as innovative as the brands we serve. This isn’t innovation for innovations sake, this is innovation with a purpose. This is astute attentiveness. It is the rigor we apply when mining for insights that can change both our perspective and the path our plans take. It’s a strategy with a mission, because the brands we are privileged to work on can literally change and save lives. We owe this to our clients and even more so to the patients, their caregivers, and their trusted medical advisors.”
Mills will be overseeing client relationships, contracts, staffing, and most importantly, aiding the team in process, connection with other teams, and various actions that support successful client partnership.
Mills’ career has been centered on leading and representing major flagship brands including Johnson & Johnson’s Consumer Healthcare division, Estee Lauder, HSBC and Coca-Cola. Most recently, Mills worked within L’Oreal’s ACD division that homes in on medical and scientific skincare advancements with a focus on reaching dermatologists, primary care physicians, pediatricians, oncologists, and pharmacists. During the course of her career, she has been recognized for her work within the industry, receiving MIN’s “Sweet 16 Brand Advocates” as well as Johnson & Johnson’s “Rebel With A Cause” award focused on those who push forward in innovative ways in the healthcare space.
CMI Media Group is WPP’s leading healthcare media specialist. The company has brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences.
Those looking to join the CMI Media Group team can visit the company’s career page for more information and a link to apply: https://cmimediagroup.com/careers/
About CMI Media Group
CMI Media Group, a WPP company (NYSE: WPP, http://www.wpp.com), is a full-service media agency focused solely on health, wellness, and pharmaceutical marketing. CMI Media Group’s core offerings include Audience Strategy, Planning, Development, and Insights; Data and Analytics; Buying and Investment; and Direct Response and Customer Experience. As the leading media resource for the world’s top healthcare companies, CMI Media Group brings together leading technology, data, and talent to deliver seamless capabilities for clients. CMI Media Group has been recognized as a leader in DE&I, talent retention and employee development as well as one of the industry’s best places to work. To apply for a position within our teams visit https://www.cmimediagroup.com/careers