CMI Media Group Unveils “Ad Astra” to Tackle Data Silos in Life‑Sciences Advertising

AdTech Edge reports on the Ad Astra Launch. Some highlights: “The market has shifted; modern life sciences organizations are developing their moats and many are doing so with the infusion of sophisticated, in‑house AI technology/tech and data enablement, especially around commercial, medical and omni‑channel. The launch of Ad Astra empowers these organizations, along with media publishers and partner agencies alike, to instantly access, plug into and configure flexible and agile data, technology and APIs to build and protect those moats and value propositions.” -Dr. Susan Dorfman, President & CEO of CMI Media Group. Read more from AdTech Edge here.