CMI President Dr. Susan Dorfman Named as PharmaVOICE 100 Honoree

August 3, 2019

PharmaVOICE has announced that CMI Media President Dr. Susan Dorfman has been named as one of the 100 most inspiring individuals in the life-sciences industry. She was recognized in the category “Commanders & Chiefs” for her ability to lead with heart and mind, driving innovation while also encouraging the best from her clients and colleagues. As CMI President, Dorfman is responsible for the growth and future direction of CMI Media, with a strategic focus on integrated HCP/consumer data-backed interactions on a global scale. CMI Media, part of WPP (NYSE:WPP), along with sister agency Compas, Inc., together form CMI/Compas, media buying and planning for the nation’s top healthcare companies.

The PharmaVOICE profile noted: “Continuous improvement and disruptive innovation are central to Susan Dorfman’s leadership style…Dr. Dorfman’s focus on the audience and what moves them – from the perspectives of behavior, psychology and predictive analytics mashed up with unique vision and a disruptive mindset – has her consistently pushing the envelope to the benefit of the agency’s clients.”

Dorfman has introduced and improved upon a number of proprietary services that have changed the way pharma engages HCP audiences. Her mission now is to take the impact the company is making on the consumer side to the next level. She grew and developed the company’s ByDoctor® service to become an essential marketing tool for pharma leaders. ByDoctor is the industry’s only HCP level multi-channel promotional access and affinity database, covering over 1.5 million physicians and other advanced practitioners such as NPs and PAs. She has introduced the sister service ByConsumer™, an industry-first, audience-driven technology platform that allows deeper engagement with consumer audiences, uniquely linked to their healthcare practitioner. As well, Dorfman introduced Own the Audience™, a 100% risk/reward-based addressable media investment model focused on underserved and undervalued audiences that has received industry accolades and awards. And under her leadership, the company’s media offering has been transformed to become indispensable to CMI/Compas clients and the customers they serve. Dorfman has also been recognized as impacting the pharma industry with Media Vitals™, CMI/Compas research that has become one of the industry’s standard reference sources for understanding HCP needs and preferences.

Prior to her tenure at CMI/Compas, Dorfman gained two decades of experience in the pharma industry at leading global biopharma marketing, medical and sales-support organizations. She has been recognized twice before by PharmaVOICE 100, as well as PM360 ELITE, HBA Rising Star and MM&M Innovation Catalyst. Dorfman is a Doctor of Health Administration, a published author, and an industry speaker with strong connections and ties to both the healthcare and life sciences industries.

CMI/Compas has brought many firsts to healthcare marketing, and is this year celebrating its 30th anniversary as the leading healthcare-focused media buying and planning resource to the world’s game changers in pharma and life sciences. Those looking to join the CMI/Compas team can visit the company’s career page for more information and a link to apply:

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies CMI Media, a WPP company (NYSE: WPP,, and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Audience Strategy and Non-Personal Promotion Strategy, Planning, Buying, and Customer Insights and performance management/precision analytics. With continuous investment in the things that really matter, CMI and Compas have achieved unsurpassed tenure of healthcare marketing talent, clients and suppliers. CMI/Compas has offices in Philadelphia, PA; King of Prussia, PA; Cherry Hill, NJ; Parsippany, NJ; Chapel Hill, NC; Chicago, IL, Costa Mesa, CA and New York, NY. The family of companies is actively recruiting for healthcare marketing jobs here.