Digiday – How One Agency Prioritizes the Role of Inclusive Media in Healthcare Marketing

Multicultural media gets only 5.2% of healthcare ad spend, despite representing 40% of the population. Ready to build a truly inclusive strategy? CMI Media Group’s Egbavwe Pela, SVP, Engagement Strategy, shares key steps in this Digiday article on building a truly inclusive healthcare marketing strategy. Read the full article here.