DTC Perspectives – Type 2 Diabetes Patients Need More Disease Management Support—How Can Pharma Help?

Diabetes has a negative effect on mental health on 42% of patients surveyed by Phreesia, however 77% of those surveyed have not sought mental health support. A holistic approach to managing diabetes is needed, and in this new DTC Perspectives article, Christine Mormile, Director, Media, emphasizes the importance of marketing efforts supporting patients. “Something that all pharma products—not just in the diabetes space—can do better with is creating messaging that asks patients, ‘How can we listen to you?’ or conveys that ‘We’re here to support you, and this is how our product can help your long-term diabetes care-management plan.’”