Endpoint News – As Generation Gaps Narrow from Boomers Down to Gen Z, Pharma Needs to Reconsider Media, Researcher Says

November 5, 2021

bottom curve

This article from Endpoints News features some highlights and commentary about our new Media Vitals research findings.

Brian Wagner, VP, Product Development offers up insights around what our findings mean for pharma – including that we saw an increase in public trust in pharma companies across generations, and that it’s important to rethink the media you’re using to target your key audiences.