Fierce Pharma – Docs are talking about COVID-19 on social media—and pharma is looking for lessons

During the COVID-19 pandemic, healthcare providers want to talk. They’re logging onto social media, joining conversations and offering insights more actively than ever before. Pharma companies are also reaching out for answers. Clients are contacting CMI/Compas to ask them to run COVID-19 social listening reports to find out what patients and HCPs are talking about and how they can address any concerns, said Julie Hurvitz Aliaga, CMI/Compas vice president of social media.

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